3M HIS Digital Marketing Communication Specialist ∞ (Murray, UT)

Job description

Description du poste

3M is seeking a Digital Marketing Communication Specialist for the Health Information Systems Division located in Murray, UT. At 3M, you can apply your talent in bold ways that matter.  Here, you go.

3M Health Information Systems (HIS) is the world leader for innovating the language of health and delivers comprehensive software and consulting services. Working at 3M Health Information Systems you will be helping with today’s challenges while preparing for tomorrow’s. Transforming health care from a system that treats disease, to a system that improves health and wellness begins with accurate health information and payment. From improving the efficiency of medical records coding to outlining success in value-based care and healthcare analytics. All while working with the best and the brightest to advance more than your own career, you are working to advance the entire world. 

Job Summary :

The person hired for the position of Digital Marketing Communication Specialist will operationalize the digital marketing brand, content and communications for the division. This position will work closely with marketing management to deliver a superior customer experience and generate end user demand.

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

Primary Responsibilities include but are not limited to the following:

·  Work with subject matter experts to develop and deliver digital assets supporting planned campaigns
·  Operationalize / execute digital content per planned marketing tactics and calendar
·  Wireframing page content
·  Manage Jira/Salesforce cases as needed to activate submitted content for 3m.com
·  Publish content upload and metadata in Celum content manager
·  Publish content upload and metadata for internal SharePoint site
·  Manage global pricing metadata for division
·  Submit LinkedIn Paid and Organic content per social content calendar
·  Track, manage and maintain division url structure
·  Manage audit process for 3m.com digital content
·  Perform content optimization in line with SEO best practices

Basic Qualifications:

·  Possess a Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution OR High School Diploma/GED or higher from an accredited institution and a minimum of five (5) years of Marketing experience in lieu of a Bachelor's degree
·  Minimum of three (3) years of digital marketing experience in a B2B environment in a private, public, government or military environment

Preferred Qualifications:

·  Bachelor’s Degree in Marketing, Marketing Communications or related field
·  Working knowledge of HTML, CSS and Java Script
·  Web platform experience with IBM Fuse or similar system
·  Experience with content management systems
·  Social media posting using editorial calendaring and scheduling
·  Basic SharePoint development
·  SEO SEM content marketing experience
·  Web design best practices
·  Experience with Jira or work management tools
·  Experience with Salesforce.com
·  Experience with programmatic ad platforms tools (Adobe Ad Cloud, Google, LinkedIn, Twitter, etc.)
·  Experience working in Microsoft Suite (including Excel, PowerPoint, Power BI, etc.)
·  Ability to manage multiple projects simultaneously and effectively communicate priorities and update
·  Strong attention to detail and organizational skills

Location: Murray, UT

Travel: May include up to 15% domestic

Relocation: Is not authorized

Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Diverse & Inclusive 3M

3M is a place where you can collaborate with other curious, creative people. Where your diverse talents, inclusiveness, initiative, and leadership are valued. Where you’ll find challenging opportunities that make your career exciting and rewarding. With a diversity of people, global locations, technologies, and products, 3M is a place to grow and be rewarded for excellence.