Performance Marketing Manager

Job description

Job Category

·  Sales & Performance Marketing

Location

·  Berlin

Contract

·  Full-Time
·  Professional Level

Company

·  Zalando SE

Zalando’s success also tells the story of our exceptional team and our efforts. We are always happy to welcome new colleagues who join us in creating the world’s best online fashion experience.

Zalando’s marketing is state of the art. We promote the world’s best online fashion experience and want to build lasting relationships with our customers in all 15 countries where Zalando is active. One of the newest and most exciting projects at Zalando is Zalon, a curated shopping service for men and women. Besides offering a best in class assortment we now also offer best in class fashion advice and styling by professional stylists. We aim at serving every customer with tailored, personalized outfits and maximum convenience.

Do you want to be part of our successful and innovative marketing team at Zalon? We are looking for a highly motivated new team responsible to contribute to our success.

Your Responsibilities

·  You set up and drive Zalon to a leading position in our 5 current target markets and the many more to come
·  You define the business plans, budgets, strategy and structures for the Performance Marketing team
·  You develop the marketing strategy, drive its execution and ultimately grow the business and maximize overall performance marketing ROI, through testing, data and innovation
·  You design, manage, control and optimize our marketing activities and budgets across all performance channels (SEA, Display Marketing, Retargeting, Affiliate Marketing, Mobile Marketing, SEO) with the clear goal: increase the number of customer conversions and decrease the customer acquisition costs
·  You continuously expand our marketing mix by scaling existing channels as well as innovating through new ones
·  You empower the performance marketing team through prioritization, leadership & coaching, and hiring
·  You promote a culture of high performance and continuous improvement that values learning and a commitment to quality
·  You align and plan capacities and roadmaps with the product-, supply- and brand marketing team

Desired profile

Your Profile

·  You gained at least 2-5 years of professional experience in online marketing (with exposure to different performance channels), ideally in E-Commerce
·  You have excellent leadership skills which make you a great team player and fun to work with, ideally you have managed a medium sized team in the past
·  You are staying on top of things knowing all new products, innovations, and tests coming up both internally and with our partners (esp. Display & Google)
·  You have an untiring drive to test out new options and question existing behaviours
·  You have a very profound performance marketing understanding and know all relevant KPIs and drivers
·  You have a sound mix of strong conceptual, data driven, analytical capabilities but also hands-on and agile mentality
·  You have the ability to manage multiple, complex tasks simultaneously and prioritize adequately to maximize business impact in a fast-paced environment