APP / MOBILE MARKETING MANAGER ( M/F) - Zalon by Zalando

Job description

  You'll generate app installations among our target consumer leveraging unpaid marketing activities / channels such as app-store search optimization, social media, etc.
·  You'll optimize app content for diverse app stores to gain top category and search keyword positions
·  You'll prepare and execute effective app install campaigns across all relevant non-paid channels / partners
·  You'll ideate and execute activities with the potential of “going viral”
·  You'll identify potential partners, initiate contact, negotiate favorable conditions, and develop successful partnerships for our unpaid marketing efforts
·  You'll meet defined quantity and efficiency targets and identify optimization opportunities
·  You'll monitor partner & campaign performance and optimize investments to deliver maximum results

YOUR PROFILE

·  You have 1-3 years of experience working in an online/mobile marketing role
·  You have a deep understanding of current tools, levers, and partners available to successfully generate organic/direct app installations
·  You are an experienced marketer in technical search-engine optimization
·  Your experience working with both Google's and Apple's app stores is a big plus
·  You have a good understanding and experience in technical campaign execution & tracking across multiple channels
·  You are able to develop original campaign concepts and work with creative stakeholders to bring ideas to life
·  Your excellent analytical skills put you top of the class
·  You can use all the usual formulas in Excel and ideally program VBA
·  You have an excellent command of the English language both in writing and verbally. Knowledge of German a plus
·  You have great interpersonal skills and are comfortable in both listing and communicating to different stakeholder types

Our offer

·  Fresh start-up mentality and the chance to add individual influence on the future and the success of Zalon by Zalando
·  Be part of a new chapter of the success story of Zalando!
·  A company culture in which professional competence is measured by results – we live according to our motto: wear sneakers, not ties
·  Be part of a great team: a flat organization, teamwork with open-minded, skilled, and pleasant colleagues in a collegial and international environment.
·  An attractive workplace in the center of Berlin
·  We are looking for a full-time employee (40 hrs./week) ideally starting immediately

Want to join us?

Then we'd be more than happy to receive your application!

Any further queries? Please do not hesitate to contact us via email // Louisa Pospisil via: ************@*******.**