Digital Marketing Executive Marketing

Job description

Digital Marketing Executive - Birmingham

Overview of the role

An exciting opportunity has arisen in our Digital team within our head office in the heart of Birmingham city centre.

As Digital Marketing Executive you will support the implementation of the eCommerce and digital marketing strategy for TTi group websites. You will mainly focus on the way the products and information are presented across the websites, drive traffic, improve customer experience and maximise profitability.

The successful candidate will be degree educated with a real focus on optimising the customer experience as well as having a commercial and sales driven approach.

The Nitty Gritty

• Managing the merchandising and content of websites, including image and video uploading, updating product descriptions and specifications, managing out of stock and discontinued lines, updating cross-sells etc
• Owning the product setup process, including setting up all new products in the business ready for customer support and registration
• Implementing promotional campaigns, including pricing and offer changes for monthly sales plan and any ad hoc online events
• Briefing promotional online assets to the in house Creative Studio Team. Communication of events internally to Operations and customer care team of any change
• Briefing Digital Media Agency on pricing changes that affect AdWord Campaigns
• Monitoring competitor promotions and Vax promotions on key retailers websites
• Support for Digital Marketing & Performance Manager, monitoring implementation and performance of PPC, SEO, Affiliate and retargeting campaigns, customer reviews and web analytics
• Supporting our key retailer.coms such as Amazon, Argos, Currys by providing them with rich content such as images and videos in a timely manner. Where necessary, resizing of images using Photoshop
• Working closely with the Senior E-com Manager, Digital Marketing Manager, Online Trade Marketing Manager, CRM Manager to deliver successful multi-channel marketing campaigns

What we need from you

• Minimum of 1 year experience with a retailer or manufacturer selling directly to the end consumer
• Familiar with the working principles and structure of content management systems and web databases, ideally Magento
• Strong Microsoft Excel and Powerpoint skills
• Experience of using web analytics tools such as Google Analytics or Omniture
• Solid understanding of traffic driving activities, including PPC and SEO methods
• Ideally hold some HTML coding skills (but not essential)
• Ideally have experience of working with SQL queries (but not essential)
• Results driven individual who isn't afraid to put forward new ideas
• A self-starter who can drive projects independently
• Team player with a 'can do' attitude
• Numerate and can quickly analyse and interpret data
• Ability to apply exceptional attention to detail whilst multi-tasking

In return for your hard work, we will offer you

A competitive salary

15% annual bonus (non-contractual)

25 days holiday

Private healthcare (BUPA)

Company pension

Life assurance

Income protection

Plus loads of other fantastic benefits!

Good Luck!

Closing date - Friday 11th September 2015

Overview of Vax

Vax is the number one, bestselling floor care brand in the UK. With a rich heritage and growing global position, it is a market leader in floor care innovation.

Vax has forged its reputation as a brand that focuses on the needs of its customers, with premium products that include the lightest and the most powerful multi-cyclonic vacuum cleaners in the world. The company manages a portfolio of other brands, extending its influence over a wide consumer value proposition and into the public and private business sectors with Vax Commercial.