Social Media Marketing Intern

Job description

ABOUT THE COMPANY

Crowned Independent Footwear Retailer at the Drapers Footwear & Accessories Awards 2014, TOWER London, which was founded in 1980. A trailblazer in London’s independent footwear retailer scene, TOWER London is fast becoming THE go-to destination for footwear and accessories for men, women and children from the likes of Converse, Vans, Timberland, Dr. Martens, Kickers, Lacoste and Hunter.

With two operating offices in Shoreditch (Headquarters) and North London (Distribution Centre) we are a diverse company that prides itself in its work ethic, service to customers and our dedication to being the best in the industry

As a highly professional company, TOWER London is looking for a like-minded candidate

This internship examines the digital realm of public relations and how the ever-evolving web landscape continues to change the industry. The key channels through which companies communicate with their audience are constantly changing; this internship allows students to learn how companies communicate with their audiences, and how digital PR and social media can help a company accomplish a variety of goals.

Interns will learn how a footwear fashion business creates social media strategies. They will learn about the initial stages of setting goals, evaluating existing channels, creating a social media strategy all the way through to the implementation of and reporting on those communications strategies. This is a hands-on learning environment in which interns can gain knowledge of how to foster two way communications between companies and their customers, a greater understanding of how to leverage social media for marketing and PR purposes, stronger writing skills, and published works for their portfolios.

Key Responsibilities
- Create and maintain marketing content
- Conduct research of social media trends
- Perform daily news monitoring
- Research new content for TOWER blog
- Analytics reporting
- Participate in weekly social media strategy and planning meetings
- Write posts for a variety of social media accounts
- Contact with brands, local businesses & relevant media companies

Desired profile

Required Skills
- Studying or working within fashion
- Excellent writing and editing skills
- Experience in blog writing preferred
- Attention to detail and ability to multi-task
- Support the marketing team in daily administrative tasks
- Creativity and ability to come up with interesting ideas for blogs (preferable if running their own blog), articles and social media posts and campaigns
- Experience and knowledge of social media management and usage of Twitter, Facebook, Google+ and LinkedIn preferred
- Basic computer literacy a must: proficiency in MS Word, Excel, Google Docs and PowerPoint