Marketing Automation Specialist (Eloqua or Similar Software)

Job description

Primary Objectives

The primary objective of the Marketing Automation Specialist is to assist in lead generation methods – provide campaign insight to support marketing objectives and goals. The position will be responsible for effectively delivering qualified marketing leads by optimizing email templates and campaign flows – measuring results through in-depth reporting.

Key Responsibilities

· Work with the marketing team to determine goals, target segments, campaign flows, creative and metric requirements for each campaign.
· Create, deploy, and monitor automated marketing campaigns using Eloqua.
· Enforce marketing automation and demand generation best practices.
· Assist with the development and creation of HTML emails.
· Work with design / marketing operations team to translate business requirements into technical requirements.
· Build new and maintain existing marketing reports.
· Develop testing strategies for template formats, subject lines and landing pages.
· Maintain email promotional calendar, events and creative content in partnership with marketing team efforts.
· Ensure promotional messaging and creative consistency across advertising programs where appropriate.
· Deliver emails that are proofed, accurate and in-line with other best practices.
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.

Desired profile

Qualifications, Experience, Knowledge and Skills

· A genuine interest in new digital media, specifically the e-marketing environment
· BA degree required
· Marketing automation experience (preferably Eloqua)
· Advanced understanding of Microsoft Excel (pivot tables, vlookups, etc.)
· Working knowledge of HTML
· Solid understanding of demand generation tactics and best practices
· Outstanding attention to detail and organizational skills
· Ability to work effectively in a team environment; a “can-do” attitude is essential
· At least three years of related experience
· Experience with enterprise CRM database systems
· Ability to work under pressure and handle multiple priorities
· Strong computer skills proficiency in Microsoft Office

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

More information about Thomson Reuters can be found on thomsonreuters.com.

According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2015 fiscal year (October 1, 2014-September 30, 2015).