Digital Content Executive

Job description

This is an exciting and unique opportunity for a competent content writer to join a highly successful and award winning Events Company. The Digital Content Executive is responsible for the overall presentation of content within The Eventa Group’s website portfolio.

The Eventa Group is a highly successful event organiser located in the centre of Brighton and comprises of The Stag Company, Hen Heaven and Eventa.

Main Duties of the position include:

• Work with Commercial to write and upload accurate product information
• Maintain and update company content inventory
• Plan and maintain company content plan with a view to maximizing SEO goals, user experience and ultimately bookings
• Monitor content success using Google Analytics and available tools and provide monthly reports
• Check and create online page and blog content, in-link, across the websites in line with brand guidelines
• Ensure that website images are of a good quality, relevant to the product and appropriate to the target audience
• Work with the Head of Marketing to ensure the tone portrayed in the brand guidelines is aligned on site
• Create blog posts containing topical and relevant content, which satisfies current search behavior to improve the user experience (informative) and SEPRs (relevant)
• Check website functionality and state, in conjunction with wave reports for missing images and content and re-directs
• Assist the PR team with any major campaigns as and when needed, including but not limited to content creation, idea creation and attendance at events
• Assist PR team and Products with supplier promotional pushes on our website(s)
• Work with the Products team to optimise package copy and images on package landing pages when required

• Undertake any related adhoc tasks as requested by the Head of Marketing
• Ensure continuous professional self-development and attend training & development sessions as required

The successful candidate will have experience of writing for a company’s website within a marketing role. A marketing degree or journalist qualification is desirable but not necessary.

The Eventa Group recognises the importance of developing its people and our learning culture enables everyone to participate in training and development opportunities across the business. In addition, we offer a number of benefits to successful candidates.

Eventa’s Core Company Values are used throughout every department of the business and reflects the aims and culture of the business. Our Values are as follows:

Put the customer first

Achieve high standards

Reward, recognition and fun

Teamwork

You can do it!