The Graduate Social Media Marketing Executive is responsible for coordinating and executing the company’s social media
strategy, working across key social media channels including Facebook, Twitter and LinkedIn. This
role offers the intern a total immersion into a busy recruitment and sales function and the successful candidate will work closely with the recruitment and sales team as well as external social media consultants.
This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients and candidates.
Reports To: Head of Recruitment
Social Media Community Management
Assist with streamlining company social media accounts (e.g. Facebook, Twitter, LinkedIn, YouTube, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
Increase the number of followers we have on Twitter by following and engaging with potential candidates and clients and industry players
Monitoring and replying to Tweets and FB messages from candidates and clients (initially under supervision)
Posting Tweets and FB messages on a daily basis (both job- and industry-related); and using tools like TweetDeck and Buffer to plan forward-looking Tweets over weekends and holidays (under supervision initially)
Posting updates to the Company LinkedIn account (initially under supervision)
Use LinkedIn polls and surveys to build our social media footprint and reputation.
Posting updates to the Company Facebook account (under supervision)
Build Facebook ‘likes’ by approaching potential candidates and clients and industry bodies through other social media channels and email marketing campaigns.
Work with recruitment team and other key stake holders to implement other channel-specific campaigns (e.g. uploading photos and videos to YouTube, Facebook or our website, etc)
Understanding and monitoring social media analytics
Track key social media analytics on a monthly basis, including Google Analytics, LinkedIn company stats, etc.
Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Web site.
Look at using tools such as HootSuite to create lists of followers and to schedule tweets so that they are continuously pushed out.