Field Marketing Manager - Hubert's (San Diego CA)

Job description

DESCRIPTION & REQUIREMENTS:

Position Overview:

The Field Marketing Manager will manage all field marketing activities in an assigned territory. The person in this role will manage brand ambassadors, interns & college ambassadors as well as manage relationships with company sales representatives & distributor representatives in the assigned territory. The primary responsibility is to increase awareness for the Hubert’s Lemonade brand, manage best in class field execution that is on-brand strategy through events, guerilla sampling and demo activity, while maintaining strong relationships with brand partners.  This role will also involve coordinating team calendars, weekly & monthly reporting, as well as management of multiple hourly team members.  The ideal candidate is a goal-oriented, hands-on individual who can quickly establish relationships and manage a growing field team. They will have a thirst for excellence and have a passion for the sweet life with a desire to succeed in making Hubert’s Lemonade the #1 lemonade brand in the country.

Responsibilities:

· Strategically plan and develop field marketing programs for their assigned territory to support Brand and Sales leaders’ needs and objectives
· Manage and motivate a group of brand ambassadors, interns and college ambassadors.  Recruit, hire, train and continuously develop these team members, evaluate performance and create directives that enhance team performance
· Actively generate trial & brand awareness of Hubert’s brand through guerilla sampling, events, account seeding and influencer seeding while adhering to brand pillars and target consumers
· Maintain reporting inclusive of the following: scheduling, timesheets, monthly recaps, execution insights, key learnings and best practices, ambassador performance, coaching and follow up
· Create, build and maintain strategic relationships with brand partners, sales team and DSD reps in order to grow the brand at retail
· Deliver execution with excellence
· Study market conditions and develops strategies with field team necessary to execute activations on a local level, must stay current with market developments and opportunities as they happen
· Be social media savvy to assist Social Media Manager with content tied to field marketing execution
· Manage product inventory and local marketing program expenses to budget
· Partner with sales counterpart in territory on developing local initiatives, crew drives and product launches with distributors
· Develop strong rapport with counterparts and external partners through consistent, professional communication
· Create opportunity for field activation through developing and fostering marketing partnerships
· Bring the JOY of the Hubert’s brand to life through their actions and activations on a daily basis
· Seed and develop relationships with key market influencers, leading to increased brand visibility
· Identify opportunities to uniquely improve consumer experience both in store and in market
· Budget and inventory management

Requirements:

· 3-5 years of experience in the beverage or CPG industry
· 1-2 years of management experience
· Bachelor’s Degree or equivalent experience, preferably in Business, Marketing or Communications
· Proficiency using Excel, Word, and PowerPoint
· Experience in promotional marketing or event execution
· Must live in the market - strong geographic knowledge of the market is a must; familiarity with greater region a plus
· Willingness to work a flexible schedule, typical work week varies from week to week and includes early mornings, nights and weekends
· Proven knowledge of distributor and retail customers
· Excellent verbal and written communication skills
· Ability to establish good relationships and credibility with managers, customers and partners; ability to collaborate at all levels
· Excellent at managing time, priorities and expenses
· Able to work independently while being a team player
· A clean driving record
· Ability to lift 50+ lbs
· Flexibility to travel as needed

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

Relocation costs are not provided for this job. By applying for this job, candidates understand and acknowledge that the Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.