Manager, eCommerce & Digital Marketing

Job description

DESCRIPTION & REQUIREMENTS:

Position Overview:

Job Purpose Summary (position overview) statement:

eCommerce marketing is a discipline that is rapidly evolving in North America and is quickly blurring the lines brand and business objectives.The objective of this role is to connect our brand objectives with eCommerce marketing solutions across Owned, Earned, Paid and Shared connections. This position will be at the forefront of developing growth beyond the current trends with brand and content teams as well as key eCommerce media publishers / agencies / customers.

Function Specific Activities:



· Create breakthrough ideas to make our marketing communications stand out in a digital world and allow our programs to flow downward through the sales funnel connected to conversions.
· Constantly strive to leverage digital tools (data, ecommerce, instant action, location, mobile etc.) to close the loop on online/offline transactions while continuing to drive brand objectives.
· Communication: Exceptional communication skills that help simplify complex digital capabilities and technologies, educate and inspire those who need to make use of them and then keep partners informed as to the development, deployment and ultimate effectiveness of programs.
· Analysis: Analyze and understand digital customer and consumer opportunities and translate them into potential commerce touch points.  
· Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program ROI across revenue, brand equity, and shopper engagement. 
· Decision Making: Take decisions on the recommended components of programs to support brand and customer plans, on the most effective and efficient means of executing
· Innovation:  Find innovative ways of leveraging existing digital capabilities to create genuinely differentiated programs that inspire customers and consumers to choose The Coca-Cola Company.  And where existing capabilities fall short, create new ways to drive our agenda for driving online sales in a digital world.
· Collaborate: internally with key functions in our marketing organization (shopper, brand, digital, commercial, and content) to build relevant plans and ideas that shape our communication with online shoppers while staying true to the voice and imagery of our brands.
· Assist in the development of the long term strategy and roadmap for eCommerce marketing

Reports to: Director, eCommerce and Digital Marketing

Must Haves & Preferred experience/duties :

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Digital Marketing : The individual should have strong understanding in the field of digital marketing including (digital program development, mobile, direct response, mobile, SEO/SEM, location based services, online, social, data, analytics)

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eCommerce Acumen – Has either first-hand experience or is able to articulate and understand online shopping in order to develop marketing programs that create value for KO.  Understands technology and can speak the eCom “language” with the customer.

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Shopper Marketing : The individual should have an understanding of the differences between consumers and shoppers and how we develop successful online shopping experiences that create value for KO.

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Cross-departmental Collaboration – Understands the benefits of DTC marketing and can translate and utilize capability to create value for our brands and customers.

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Analytical – Use data to analyze performance and gleans insights from the data to develop and optimize marketing plans and effectively spend in the places that drive KPIs.

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Manage short and long term – Has the ability to manage thru the vast majority of short term needs to launch the channel, while developing the roadmap and vision for the long term ecommerce marketing capability.

Competencies:

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Drives Innovative Business Improvements :  Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.

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Balances Immediate and Long-Term Priorities :  Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.

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Delivers Results :  Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.

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Imports and Exports Good Ideas :  Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.

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Develops and Inspires Others :  Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.

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Sets a Winning Example :  Demonstrates integrity, including placing Company interests ahead of personal agendas; Makes sound decisions and follows through on them; Demonstrates passion for the Company and its products

Leadership Behaviors:

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DRIVE INNOVATION:  Generate new or unique solutions and embrace new ideas that help sustain our business

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COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS :  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)

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ACT LIKE AN OWNER :  Deliver results, creating value for our brands, our System, our customers and key stakeholders

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INSPIRE OTHERS:  Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible

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DEVELOP SELF AND OTHERS:  Develop self and support others’ development to achieve full potential

Educational Requirements: Bachelor’s Degree Required

Experience : 

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3 to 5 years in Digital Marketing, Media or Brand Marketing

· 
Experience in Developing and executing Digital / eCommerce Marketing Strategies and Plans

  Travel Requirements:   15 % max Travel; Atlanta Based

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.