Digital Assets Product Manager

Job description

DESCRIPTION & REQUIREMENTS:

Position Overview:

Digital Assets Product Manager
Atlanta


Position Overview:

The Digital Assets Product Manager will be responsible for the ongoing efforts to build our Company’s capability in digital asset and rights management. This role will manage the on-going management of the Company’s nascent enterprise digital asset management solution set.  The Product Manager position will work internationally and cross-functionally to build, implement and grow the Company’s enterprise-wide digital asset management capability (called Digital Media Exchange, or DMeX).

In this role, you will be the key point of connection for other areas of the business (including agencies, bottlers and customers) looking to leverage the solution and its consolidated repository of assets and data. The solution set will eventually support the storage and use of a diverse matrix of digital assets within the enterprise in today’s workflows, and a thoughtful approach to evaluating these various needs and planning potential integration points will shape the long-term infrastructure for tomorrow’s digital asset needs.

Function Related Activities/Key Responsibilities:

·  Gain a deep understanding of the customer experience, identify and fill product gaps and generate new ideas that grow adoption and improve customer experience
·  Scope and prioritize activities based on business and customer impact
·  Work closely with internal implementation teams (including Global Information Technology) and vendor’s professional services team to deliver to meet requirements and minimize time-to-market
·  Drive product launches in coordination with Digital Assets Engagement and Operations leads
·  Evaluate engagement plans and communications to ensure they are consistent with product strategy and capabilities
·  Act as a product evangelist to build awareness and understanding across the System
·  Create buy-in for the product vision both internally and with key external partners
·  Translate product strategy into detailed product requirements, use case scenarios and user personas
·  Maintain the product portfolio roadmap
·  Drive the end-to-end software development lifecycle from inception through post-production
·  Work closely with service-provider partners that provide asset management and rights management services to understand enhancements that will drive operational efficiencies and user satisfaction
·  Analyze the internal and external competitive landscapes and conduct technology assessments to identify and incorporate innovations and best practices


Education Requirements:   Bachelor’s degree in a related field and/or related product management professional certifications.

Related Work Experience:  

·  3 years minimum in Digital Asset Management (DAM) or similar capabilities (such as MAM, CAM, etc.) or related fields including, but not limited to, Web Content Management (WCM) or robust Content Management Services (CMS), Records Management (RM), Digital Librarian or Archival Service management offering.
·  2 years in creative production (or similar) process preferred to map capability to specific market needs.

Functional Skills:  

·  Excellent oral and written communicator with great interpersonal skills.  Able to forge trusting relationships within a diverse team.  Able to work equally well with people in creative, technical and managerial positions.
·  Ability to facilitate and accelerate business relationships based upon an understanding of the user base. Includes the ability to actively listen and engage in conversation with customers to uncover relevant information, resources and solutions.

·  Ability to interpret feedback from various stakeholders to evaluate performance of services, platform, or processes, and develop recommendations on how best to address for both the near term and long term solutions.

·  Proficient at business planning in coordination with objectives of other strategic initiatives; ensuring the platform is economically stable, strategically focused, and delivering on agreed-upon business requirements.

·  Adept at evaluating new technologies (e.g., software, hardware, middle-ware,) and industry trends in order to improve user performance, or expand customer base, and others.
·  Ability to research and analyze business information to develop an understanding of the industry and competitive environment.

·  Risk Management: Knowledge of procedures used and ability to assess the ramifications of external developments and internal decisions on the Company's business and reputation, and counsel management on how to minimize risks.
·  Project Management: Ability to prioritize work, develop workflows and staged processes to ensure that work is completed efficiently and on time; establishing management routines to effectively track progress and identify issues and risks, removing barriers and leveraging resources when necessary.
·  Industry Knowledge Base: Knowledge of industry trends and competitive pressures, strategies and plans, organizational structure, decision-making process, contacts, technology infrastructure and systems.
·  Platform integration: Identify and implement both digital asset management efficiencies within business units and opportunities for shared services across business units, which optimize workflows and applications in an effort to maximize cost savings; successfully foster adoption/use of DAM across Company's departments [production, distribution, operations, marketing, etc.]
·  Demonstrated success implementing and managing digital asset management solutions and/or workflows in a complex or creative environment.
·  Solid technical background, experience managing technical projects, and/or hands-on technical experience.

Leadership Behaviors:

·  Drive Innovation:  Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
·  Collaborate with System, Customer, and other Stakeholders:  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
·  Act Like an Owner:  Deliver results, creating value for our brands, our System, our customers and key stakeholders
·  Inspires Others:  Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
·  Develop Self and Others:  Develop self and support others’ development to achieve full potential

Growth Behaviors:

·  Growth Mindset:  Demonstrates Curiosity.  Welcomes failure as a learning opportunity.
·  Smart Risk:  Makes bold decisions/recommendations
·  Externally Focused:  Understands the upstream and downstream implications of his/her work.  Tracks and shares external trends, best practices, or ideas.
·  Performance Driven & Accountable:  Has high performance standards.  Outperforms her/his peers.
·  Fast/Agile:  Removes barriers to move faster.  Experiments and adapts.  Thrives under pressure and fast pace.
·  Empowered:  Brings solutions instead of problems.  Challenges the status quo.  Has the courage to take an unpopular stance.  

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitaminwater and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com/homepage.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.