Brand Marketing Intern

Job description

DESCRIPTION & REQUIREMENTS:

Position Overview:

Brand Marketing - Summer Internship (1st year MBA Students Only)

Coca-Cola North America (CCNA) is a division of The Coca-Cola Company.   CCNA markets beverages including Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta, Mello Yello, Seagram’s, DASANI, POWERade, vitaminwater, smartwater, Minute Maid juices, Simply Orange, Gold Peak and FUZE.

Seeking talented MBA students for internships in Summer 2016 in Brand Marketing.  Internship opportunities may exist in various Brand Business Units however by posting to this profile, you are being considered for potential internship opportunities within the Minute Maid Business Unit located in Sugar Land, Texas or potential internship opportunities within the glaceau Business Unit located in New York, NY. 

The Minute Maid Business Unit markets Still (non-carbonated beverages) Brands like Minute Maid, Simply, Odwalla, fairlife and Bacardi Mixers.   

The glaceau Business Unit markets Still (non-carbonated beverages) Brands like vitaminwater, smartwater and POWERAde.

Job Profile:

Core Internship Deliverables

The Brand Marketing Intern may be aligned to a business driven project based on current brand needs or potential untapped opportunities that contributes to future business planning.  The project is based on clearly defined and complex business opportunities that require data driven analysis, strategic thinking and problem solving to develop a recommendation which will favorably impact the business or a presentation overview of the assigned project.  Other critical skills required are creative thinking and consumer insight capability.

INDIVIDUAL CAPSTONE PROJECT:   Develop a recommendation which will favorably address a real and complex business issue for a specific brand/category.  This project will require the Intern to:

Module A:       Conduct an assessment of the business situation and identify key strategic insights, considerations, and support points for their potential recommendation.

Module B:       Based on the assessment, create a detailed recommendation and business plan (including but not limited to:  specific marketing tactics, research plans, timeline)           

 OTHER RESPONSIBILITIES – vary by assignment:  support the day-to-day Brand operations; consistent with traditional Associate Brand Manager responsibilities (Monthly Business Analysis, Creative Brief Development, Marketing Tactic Reviews)

Successful candidates will exhibit the following skills & attributes:

MARKETING CONCEPTS:   Knowledge of and ability to apply basic marketing concepts used in the development of marketing plans.  (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation)

THOUGHT GENERATION:   Ability to generate new ways of thinking about consumers and applying to businesses (e.g., experiential marketing, intuitive trend forecasting, and product innovation).

COMMUNICATION:   Ability to express their ideas clearly, balancing passion with comprehension.

PASSION:   Passionate about consumer marketing and The Coca-Cola Company

Education requirement : Must be a 1st year MBA student

Leadership Behaviors:

DRIVE INNOVATION:   Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).

COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS:  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).

ACT LIKE AN OWNER:   Deliver results, creating value for our brands, our System, our customers and key stakeholders.

INSPIRE OTHERS:   Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.

DEVELOP SELF AND OTHERS:  Develop self and support others’ development to achieve full potential.

Travel:  Summer internships may require limited travel based on assignment

Work Location:  The Minute Maid Headquarters is in Sugar Land, TX; in addition to a competitive salary, a stipend for temporary living is provided with the internship.The glaceau Headquarters is in Manhattan, NY; in addition to a competitive salary, a stipend for temporary living is provided with the internship.

 

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.