Brand Manager - Diet Coke

Job description

DESCRIPTION & REQUIREMENTS:

Position Overview:

Relocation:  The business may provide some limited relocation assistace to an out of state candidate.



There's something special about The Coca-Cola Company. There's a sense of pride that comes from building brands people love and making the most of ourselves as a company and as individuals.

In one way, you've known us all your life. Perhaps you even think of Coca-Cola® as an old friend. But old friends can grow in new and exciting ways. Surely you have. And so have we.

We are on a new journey of growth, building on our most formidable assets: our brands, our financial strength, our global reach, our unrivaled distribution system and the strong commitment of our management and employees worldwide.

Our journey focuses on leveraging these strengths to become a truly sustainable growth company and, ultimately, one of the most respected companies in the world.

The time is now.

What do we offer

·  The Coca-Cola Company's extraordinary heritage, our leading brands and the global scale of what we do;
·  The challenge of meaningful work - our unique global system offers constant opportunities to develop world-class skills and a truly international career;
·  A unique culture where people convert their passion into action;
·  The kind of competitive compensation you would expect from a world leader.
·  View our infographic:  Coca-Cola At A Glance

What do we expect from you

·  The ability to contribute, to make a difference and have a tangible impact - turning your passion into action;
·  Creative and fresh thinking in your work and your life, regardless of your role;
·  A spirit of collaboration - you thrive when you work with a diverse range of people with different views, perspectives and priorities;
·  A pragmatic and commercial mindset that understands the challenge of sustainability.

Function Specific Activities:

• Lead the innovation agenda for the brand, which requires disruptive / creative thinking as well as end to end system understanding

• Leverage consumer insights to identify new sources of growth

• Lead relationship with key customers

• Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets.

• Utilize understanding of consumer insights and worldwide trends in order to identify key issues and opportunities for profitable brand growth.

• Develop programs and secure required budget in order to execute brand plan.

Education:  Bachelor's Degree or equivalent work experience

Related Work Experience:  At least 2 years

Core Competencies:  

• Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.

• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.

• Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.

• Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.

·  Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.

Technical Skills:

• Marketing Concepts: Knowledge of and ability to apply basic marketing  concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

• Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties).

• Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans.

• Marketing Research Application: Ability to leverage research results into actionable marketing and business building initiatives.

• Marketing Tools/Information: Knowledge of and ability to use marketing tools/information to identify and define consumer/marketplace opportunities.

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.