Associate Brand Manager, Dasani

Job description

DESCRIPTION & REQUIREMENTS:

Position Overview:

Position Purpose:

Support and implement Brand strategies and tactics that lead to achievement of brand revenue, incidence, share and profit targets by leading cross-functional teams from ideation to execution. Be the key brand analyst for the team, mining for consumer and business insights that drive brand love and value. Support all key platforms for the Dasani TM including base water, flavored sparkling and drops as well as key package / channel expansion and development.

Candidate should bring/possess:

• Leadership skills and ability to steward brand initiatives designed to  deliver Dasani Trademark objectives through the path to purchase (consumer content to in-store execution)

• Passion for the brand and for the work of brand marketing

• Passion for holistic brand marketing and general management including commercial execution / levers.

• A basic but growing understanding of the bottler and retailer needs

• Ability to collect and synthesize consumer insights into actionable brand implications

• Growing ability to develop brand strategy based on key insights

• Analytical skills, and ability to use with proficiency the basic syndicated data tools

• Project management skills, including but not limited to budget and timeline management

• Strong competencies in Microsoft PowerPoint and Excel

·  Team Orientation and a Desire to Win As a TEAM.

Function Specific Activities:

• Own Bi-monthly Operating Brand Business Review preparation and reporting process by coordinating data across functions as well as internalizing and acting on the key areas that require further investigation pre and post meeting.

• Update, analyze and synthesize insights that lead to strategy refinement and key program development as a part of the brand Situation Assessment process for annual business plan which identifies brand-building opportunities by utilizing key insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).

• Lead execution and ensure feasibility (e.g., supplier costs, capacity and capabilities) of key programs – consumer, shopper and commercial and lead timelines in order to properly execute key plan initiatives in the marketplace

• Own the annual brand DMI budget: tracking, optimization and day to day management

Education:
Bachelor's Degree or equivalent work experience required
Master's Degree preferred

Related Work Experience:
2 or more years of experience in a brand-related role is required

Leadership Behaviors

• DRIVE INNOVATION:  Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).

• COLLABORATE WITH SYSTEM, CUSTOMERS AND OTHER STAKEHOLDERS:  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).

• ACT LIKE AN OWNER:  Deliver results, creating value for our brands, our System, our customers and key stakeholders.

• INSPIRE OTHERS:  Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.

·  DEVELOP SELF AND OTHERS:  Develop self and support others’ development to achieve full potential.

Technical Skills:

• Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics.

• Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

• Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.

• Retail Consumer Trends: Ability to interpret consumer trends in order to design, create or evaluate graphic packages to be applied to assortments of retail licensed merchandise.

• Financial Analysis: Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities.

• Commercial Acumen: OBBPC and pricing channel awareness

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

Limited relocation may be available for internal, domestic associates

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.