Associate Brand Manager, Coca-Cola TM

Job description

DESCRIPTION & REQUIREMENTS:

Position Overview:

Position Purpose:

Support and implement the strategies and tactics that will guide the next 130 years of growth on the world’s greatest brand.

Be a thinker and a doer, mining for consumer and business insights, challenging the old ways, and driving the business forward.

Candidate should bring/possess:

·  A love for Coca-Cola and a passion for sharing that love with the world.
·  The aspiration to become a world class brand marketer, and the drive to make that a reality.
·  A basic understanding of our business (consumers, customers, bottlers), with a desire to expand that knowledge.
·  Strong leadership skills, which will be tested within the team as well as by the large and complex cross-functional network supporting the Coca-Cola TM
·  A mind capable of collecting and synthesizing information and converting it into clear actions.
·  An ability to think strategically and the capacity to think beyond the immediate.
·  An ability to manage a project effectively and a budget responsibly.
·  A willingness to break down walls and inspire action.
·  TEAMWORK

Function Specific Activities:

·  Own Monthly Operating Brand Business Review preparation and reporting process
·  Collect, analyze and synthesize data into a written report as a part of the brand Situation Assessment process which identifies brand-building opportunities by utilizing key insights
·  Work end-to-end with cross-functional teams to develop programs to grow the business across retail, IMC, innovation, and everywhere we want to be.
·  Organize and coordinate project logistics and resources on a regular basis to meet deadlines and maintain quality.

Education:
Bachelor's Degree or equivalent work experience required
Master's Degree is not required (with appropriate real-world experience)

Related Work Experience:
2 or more years of experience in a marketing related role (focused on the consumer)

Leadership Behaviors

·  DRIVE INNOVATION:  Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
·  COLLABORATE WITH SYSTEM, CUSTOMERS AND OTHER STAKEHOLDERS:  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).
·  ACT LIKE AN OWNER:  Deliver results, creating value for our brands, our System, our customers and key stakeholders.
·  INSPIRE OTHERS:  Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
·  DEVELOP SELF AND OTHERS:  Develop self and support others’ development to achieve full potential.

Technical Skills:

·  Knowledge of and ability to apply basic marketing concepts used in the development of marketing plans.
·  Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics.
·  Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
·  Ability to interpret consumer trends in order to design, create or evaluate graphic packages to be applied to assortments of retail licensed merchandise.
·  Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities.

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.