Assistant Brand Manager, Tea

Job description

DESCRIPTION & REQUIREMENTS:

Position Overview:

- Drive responsible brand growth thru developing and implementing brand activation programs, including IMC campaigns and national trade activations to meet business objectives: grow profits and enhance brand love.

- Liaison between external (marketing and media/digital/event agencies) and internal (marketing and channel team) to develop/ execute effective activation campaigns.
- Evaluate activation campaign results and build effective campaign model to improve ROI.

Key Result Areas 


- National IMC Program Planning/ Execution/ Evaluation

- National Trade Program Planning/ Execution/ Evaluation

- Manage media/ PR/ digital agency to develop insightful consumer activation program

- Monitor competitors’ activities and analysis market situation to proposal action plan

- Communication between brand marketing, trade marketing, channel and SO teams
- Manage given DME budget

Job Requirements / Qualifications

Core Competency:


Act like an owner

· Deliver results, creating value for our brands, our System, our customers and key stakeholders.

Drive innovation

· Generate new or unique solutions and embrace new ideas that help sustain our business Lives the Values

Functional Skills:


· Project management skill for NPD launch
· Leverages financial rigor to prioritize and allocate resources effectively
· Measures financial and equity impact of investments and institutionalizes learnings
· Anticipates future trends to engage and delight consumers
· Seeks understanding of fundamental human needs and behaviours
· Understand environment and market situation to quickly react the change Independent Judgment

· The person needs to be proactive to drive execution excellence to responsible brands based on aligned brand plan. 

Knowledge & Experience: 

· Minimum of 3 years relevant working experience in marketing, trade marekting field, preferred FMCG Company.

Education & Professional Qualification:

· Bachelor’s degree in Marketing or related discipline, MBA is preferable

Language Requirements:

· Excellent in oral and written English.

Travel Requirements:   

· Travel up to 10% of work time under normal conditions.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.