Digital Analyst

Job description

About The Job

About the Brand & Content Websites Team

The Brand and Content Websites team is comprised of the following functions: Product Management, UI/UX Design and Research, and Analytics/Data Science. It is responsible for developing and delivering the product roadmap across non-trading websites including Clubcard (+ Boost), and My Clubcard Account. As part of this roadmap, the team is responsible for creating a more unified experience for customers across all channels and devices.

Key focus:-

·  Boost
·  Clubcard
·  My Clubcard Account

Main Responsibilities

We are looking for a talented Digital Analyst to join our growing team and support us gaining a deep understanding of our products and how our customers use them.

You will conduct deep analysis of user journeys and develop a thorough understanding of the interactions our customers have with all parts of Tesco via our connected devices and product. Using both qualitative and quantitative tools, you will become the expert in the business on how customers use our products.

You will be pivotal in defining and embedding the specification for the tagging mechanisms in order to enable accurate tracking of key metrics and analysis from our web analytics platform

Whilst specific responsibilities will be dependent upon the changing needs of the tesco.com business, the following provides an overview of the role's key responsibilities and measures:

·  Perform deep-dive analysis to gain insight into how our customers are using Clubcard products
·  Create reports and dashboards for a range of in life products and new product development initiatives, across a broad portfolio of software services for connected products (daily, weekly, monthly plus trends)
·  Development of mobile performance measurement (using Omniture Site Catalyst and Insight) and a process for monitoring and reporting app performance.
·  Work with Product Owners to define new analytics requirements and ensure these are translated into the finished products
·  Undertake ad-hoc reporting and analytics based on business requirements and needs.
·  Own the reporting cycle across all products
·  Help to determine KPIs for all elements of the software experience, then build/automate reports to monitor them on an ongoing basis.
·  Work with the Product Owners and Optimisation Manager to make recommendations for improvements based on your analysis (and then measure what impact your recommendations have and report back)
·  Work with other analytics specialists in the business to define and create segmentation for our connected products
·  Ensure our reporting is joined up with other parts of Tesco so we can report on the end-to-end customer journey.
·  Work closely with the core analytics team to share best practice and insight.
·  Identify and fix any reporting issues
·  Be the go to' point for knowledge regarding reporting for connected products in Tesco
·  Create and maintain tagging specifications for our development teams, and ensure tagging has been implemented accurately in order to track the various customer journeys

Ideal Candidate

You'll need to have demonstrated experience of:

·  Be naturally systematic, analytical and metrics driven, capable of building a data driven framework to support product development decision making.
·  Have considerable experience in web analytics, preferably focused on mobile apps but not essential. Adobe Analytics is preferred experience.
·  Possess comprehensive experience of multiple mobile analytics tools and know the advantages of each for any given objective. Omniture experience is a must.
·  Be able to process data from various sources in an organised and logical manner.
·  Be clearly passionate about new technologies and trends with a proven understanding of the connected devices and broader mobile and retail marketplaces.
·  Be able to adapt quickly to changing priorities and thrive in a fast paced work environment
·  Be self driven and organised, able to manage your own and others' time to meet deadlines
·  Demonstrate the ability to quickly establish positive internal and external stakeholder
·  Possess a positive communication style and excellent presentation skills, with the ability to influence across cultures, colleagues and cross- functional teams.
·  Have experience using analytical or business intelligence tools (Tableau, Microstrategy for example)
·  Have experience of supporting development teams using Scrum

About the Company

About Tesco

Our vision here at Tesco is to become every customer's favourite way to shop online, whether they are at home, out shopping, on the move, anywhere in the world.

Through one of the most ambitious retail programmes ever undertaken, we aim to become the world's best multi-channel retailer too. We want our customers to be inspired and whatever they are looking for, we're finding bigger and better ways to provide it.

Everything is underpinned by our continuous drive for the best tools and technology to deliver our vision. We're driving innovation and transforming our IT to become the world's leading e-commerce business.

We need people who share our ambition to deliver for our customers; Passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package, and significant career development opportunities.

Joining us means playing a part in defining; building and launching an ambitious roadmap of products that could affect the lives of millions of people over the years to come.

If that sounds exciting then we'd love to hear from you.

The position will be based at our Digital Innovation Centre in Farringdon, London.