Head of Growth Marketing - France & Southern Europe - M/F/D

Job description

About

AB Tasty is a global leader in AI-powered experience optimization solutions, enabling brands to personalize, experiment, recommend, and search to deliver exceptional experiences across their websites and apps.

Our integrated platform offers web and API-based solutions that help companies align their digital, e-commerce, and product teams, maximizing digital impact to create seamless and engaging experiences for their customers.

At AB Tasty, we are committed to continuous innovation and exploring cutting-edge technologies to ensure we provide state-of-the-art solutions. Every project is an opportunity to push boundaries and make a real impact on user satisfaction.

Leading brands such as Kering, McDonald's, L'Oréal, Disneyland Paris, and LVMH use AB Tasty's platform to achieve their revenue goals by maximizing the impact of their digital initiatives.

Since our founding in 2009, AB Tasty has established itself as a key player in the industry, with offices across North America, Europe, and Asia Pacific (Australia and Singapore). We foster a collaborative environment where teams work together to exceed expectations and deliver tangible results for our clients.

Job Description

WHO WE ARE

Ready to shape the future of digital optimization with a global leader in AI-powered experience solutions? We invite you to join AB Tasty on our mission to help brands sell better by creating positive user experiences across all digital properties!

Since our founding in 2009, we've partnered with over 1000 clients, including renowned brands like Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. With a presence in 8 countries across 3 continents, our team of 300+ passionate individuals is dedicated to building the internet of the future.

At AB Tasty, we're more than just a company – we're a community. Joining AB Tasty means becoming part of a diverse, dynamic team that values innovation and growth.

Our company culture is at the heart of everything we do. We have our core values that shape our daily interactions and guide us in our mission:

·  We bring client satisfaction
·  We are impactful
·  We go above and beyond
·  We live one team, one dream

We’re committed to creating a workplace where everyone feels empowered to share ideas, take risks, and make an impact. We also know that a happy team is a productive team, that’s why at AB Tasty, we’re not just about delivering top-notch digital experiences - we’re committed to nurturing our team and their professional journeys.

Learn more about AB Tasty and our teams:

·  About Us
·  Your Journey with Us
·  AB Tasty on Welcome to the Jungle

THE TEAM

As the Head of Marketing Growth for France & Southern Europe, you will lead the growth strategies and go-to-market (GTM) initiatives across multiple regions, including France, Spain, and Italy. You will be responsible for launching, tracking, and optimizing programs and campaigns to acquire and move prospects and customers down the funnel, ultimately generating pipeline and revenue. This role involves managing a small team and collaborating closely with sales, partner marketing, and regional teams to build and activate a comprehensive growth strategy.

Stack:  Salesforce, Pardot, Zapier, WordPress, Canva
Collaboration tools: Tools: Slack, Jira, Confluence, and more
Travel: occasional travel to organise events

YOUR MISSION

·  Lead acquisition campaigns across multiple channels from ideation to reporting, including Paid (Google Ads, LinkedIn Ads, Facebook Ads, Capterra/GetApp) and Organic (Social Media) platforms
·  Develop and execute demand generation programs (events, partner marketing, advertising) with messaging tailored to specific personas and target audiences
·  Collaborate closely with sales teams to align on personas, messaging, and support collateral for lead nurturing, account-based marketing (ABM), and partner-based marketing (PBM)
·  Plan and manage multi-channel lead generation campaigns, with a focus on partner and ideal customer profile (ICP) targets in Southern Europe
·  Own the marketing budget for new business and customer retention, ensuring alignment with sales initiatives and quarterly business plans
·  Oversee and coordinate key tradeshows and events across France, Spain, and Italy, ensuring strategic partner involvement
·  Improve lead nurturing streams to ensure smooth progression through the sales funnel
·  Analyze campaign performance, identify insights (key wins, challenges, opportunities), and take actions to optimize results
·  Explore and identify new growth opportunities for customer acquisition and engagement
·  Contribute to SEO strategy through collaboration with external freelancers or support teams

WHAT YOU WILL BRING

·  Experience in digital demand generation strategy within high technology B2B enterprise software or SaaS, preferably with a growth-focused approach
·  Proven ability to define metrics, develop execution plans, and implement improvements for demand generation campaigns
·  Strong leadership skills with experience managing a team and collaborating across regions
·  Excellent communication, collaboration, and planning skills, with a proactive and experimental mindset
·  Entrepreneurial and ownership mentality; you take the initiative and are eager to find creative solutions to challenges
·  Familiarity with tools such as Salesforce, Pardot (or HubSpot), Zapier, and WordPress is a plus
·  Native proficiency in French or Spanish, fluent in English; knowledge of Italian is highly desirable

If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!

WHY YOU WILL LOVE IT HERE

·  Make a real impact: directly influence our success and be a player in the company's growth
·  Ownership & autonomy: we believe in trust - no micromanagement, just the freedom to excel and take charge of your own journey
·  International culture: collaborate with a diverse, global team across 8 countries
·  Flexible work: enjoy a balanced work schedule, with up to 3 days of remote work per week
·  Centrally located office & various perks: work in a vibrant space in the 3rd arrondissement of Paris, and enjoy various benefits: meal vouchers (Swile), health insurance (Alan), mobility and Gymlib passes, additional days off, and support for remote working expenses

DETAILS

·  Contr act: permanent full-time
·  Locat ion: Paris 
·  R emote: up to 3 days/week

AB Tasty is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Additional Information

·  Contract Type: Full-Time
·  Location: Paris
·  Possible partial remote