Web & SEO Specialist (494)

Job description

We are currently looking for an experienced and driven Web &SEO Specialist to join our Digital Customer Experience team. Web&SEO specialist will play a «website owner» role, responsible for implementation of global website strategy taking into consideration country specifics. Besides, the role will focus on the implementation of SEO campaigns.

Duties:

· Drive continued improvement of SEO practice, including search engine optimization, ranking strategies, and on page performance

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

· Responsible for keyword rankings and organic traffic

· Perform ongoing keyword discovery, expansion and optimization

· Proactively recommend new landing pages to acquire new traffic opportunities & improve conversion rates

· Responsible for on-site search improvement

· Collaborate with global web team to reduce response and load time of the website

· Work closely with Central web team on new sections & new pages implementation

· Collaborate with internal stakeholders from different marketing functions to develop new landing pages for marketing campaigns and new launches

· Optimize existing website sections (structure, layout, content organization) to improve user experience, increase traffic & performance indicators

· Provide regular web analytics to internal stakeholders together with the actions recommended to bring better results

· Analyze the performance of digital campaigns driving traffic to the website

Desired profile

Qualifications :

Requirements

· English language is upper intermediate or above

· 3 years of proven SEO experience delivering results

· Strong technical SEO knowledge

· Solid understanding of performance marketing & conversion

· Understanding of HTML and CSS

· Ability to analyze website traffic data and provide recommendations/action results to improve conversions and user experience

· Be organized and detail-oriented

· Experience in web analytics is required

· Solid communication skills

· Google/Yandex analytics certification is a plus.