Strategic Marketing Manager

Job description

Join Schneider Electric and power your career!

Discover the opportunity to join an international, dynamic, and responsible company that fosters the development of all its people around the world. Every day, we empower employees to achieve more and experience exciting careers. Find out how our values and unique position make Schneider Electric the employer of choice.

Position Overview:

The Strategic Marketing Manager role is a full time position in the IT Business Unit of Schneider Electric. The Strategic Marketing Manager's responsibilities include the development, planning and execution of the marketing and tactical plan in support of key business objectives. This position will also be responsible for creating demand generation programs, new content development and building brand awareness with target customers. They will also support sales efforts to expand market share.

Main Responsibilities

· Develop, manage and direct marketing strategy and tactical plans in support of segment business objectives and overarching Schneider Electric efforts
· Communicate marketing activities and initiatives with relevant sales teams and act as liaison for all marketing communications to sales
· Localize global campaigns for activation in NAM; implement tactical plans.
· Support the development of new content pieces including webinars, customer presentations, case studies, web content, etc for each stage of the customer buying journey.
· Drive demand generation for key customer segment

Secondary Responsibilities

·  Provide Global ITB marketing teams the NAM ITB VOC input to help direct campaign development
· Develop KPIs for all campaigns and track ROI
· Liaison to SE PR team to provide key segment information
·  Document and maintain a customer buying journey of key stakeholders in target segment

Desired profile

Education and experience:

· Bachelors degree required – Bachelors of marketing/business preferred

·  5-7 years experience in B2B marketing with a focus in the construction or IT market

At Schneider Electric, because we value our employees, we offer a competitive benefits package that includes medical, dental and vision, matching 401(k), training and development opportunities and much more. Join Schneider Electric and together, let's make the most of your energy.

Schneider Electric is an Equal Opportunity Employer.