Field Services Marketing Director

Job description

Join Schneider Electric and power your career!

Discover the opportunity to join an international, dynamic, and responsible company that fosters the development of all its people around the world. Every day, we empower employees to achieve more and experience exciting careers. Find out how our values and unique position make Schneider Electric the employer of choice.

Field Services Marketing Director Canada

The Field Services Marketing Director designs, develops and implements business development plans and activities for Services: both professional services and Field Services. This role will liaise with country Business Units, functions, Service Sales & Global Field Service, and Global Marketing.

He/She will bring the Global Field Service offers to the market, adapt the value proposition as needed, monitors the success of the offers and the marketing plan.

He/She will increase Service customers awareness.

He/She will lead the traceability initiative for the country. He/She will drive an execution plan to transform Install base traceability data into business generation opportunities, feeding sales teams. He/She works closely with the country BUs on the customer platforming to maximize Field Service Business opportunities.

The strategic marketing plan will include a 3 year vision/execution roadmap for Service in the country. The plan will be shared and aligned with the country BUs. He/She will ensure Field Services Marcom activities and budgets are aligned with Field Service ambitions.

Main Responsibilities:

- 20% Market analysis and growth potential assessment, defining targeted segments coupled with appropriate offers and potential.

- What are the growth markets, Segment, Industry, type of service (MRO, APM, Modernization, Engineering Services, Solutions)

- Market analysis to determine need, PAM and pricing

- Business plan to determine feasibility and challenge engineering and manufacturing to meet market level pricing not cost plus

- Identify customer offer needs to bring them to the market

- Perform competitive analysis and identify strengths and weaknesses.

- 30% Deploy the offer roadmap per BU aligned with the market needs:

- Initiate Field Service offer launch plan according the COIN/COLA process

- Define in collaboration with all Businesses the Field Service Offers value proposition

- Articulate the consistency of all Field Service offers all along the life cycles stages, positioning as critical Service Plans, Modernization and Consulting offers to develop pull-thru

- Launch any new offer, monitoring success and revenue growth across Business Units

- Implement corporate communication tools in line with the Asset Management Life Cycle wheel

- Organize Voice Of Customers to provide feedback to Corporate Field Service Marketing and also improve local offer positioning

- Manage Field Service offer pricing based on historical data / margin expectations. For this, he/she will rely on competition data and value base pricing

- Based on Installed Base platforming results, challenge BU Field service LOB to localize offers requiring product adaptation (local regulation and norms)

- 30% Lead Install Base Traceability plan with execution to reach traceability knowledge targets and generate business opportunities for sales teams through sales campaigns

- Platforms the Installed base per customer type

- Decide what sales campaign to launch per month over the full year

- Make sales team execute the sales campaign and monitor performance

- 20% Develop/update 3 -5 year Growth Strategic Plan (Commercial Strategy) in collaboration with Global and Country Services teams

- Ensure plan has validated action that directly impact growth and profitability

- Must be backed with defined KPIs to measure success

- Cross BU synergies with close ties to their marketing plans

- Be proactive in developing support agreements and spare parts for current offer

- Manage Sales and Marketing team performance through sales operations efficiency and dashboards in place to alert FS VP of current achievements or deviation coordinated with finance

- Work closely with BU Sales & Marketing and Corporate teams to:

- Participate in preparation of orders and sales forecast

- Localize pricing strategy and manage price evolution.

Desired profile

Required attributes for the Field Services Business Development Director are as follows:

- Technical background (Electrical engineer, CET . . . )

- 10 years of experience in offer marketing, related to electrical distribution and industrial automation

- 5 years of experience as a team leader, mentor, with direct reports

- Background in Services activity

- Market knowledge for Segments

- Innovative

- Strategic

- Marketing background - at least 10 years

- Be firm: able to stand his/her ground, and hold firm on marketing initiatives

- Understanding of accounting and finance would be an asset

Care. Connect. Challenge. Commit.

Our values define our company. Who we are, our customer approach, how we do business, what it's like to work here, and the kind of people we want to attract and retain. We care for our planet, our customers, our company, our team, and ourselves. We connect to customers and colleagues; we are open and respectful. We challenge others and embrace challenges ourselves. We commit to change by leading the change.

At Schneider Electric, because we value our employees, we offer a competitive benefits package that includes medical, dental and vision and development opportunities and much more. Join Schneider Electric and together, let's make the most of your energy.