Digital Marketing Specialist

Job description

Schneider Electric™ creates connected technologies that reshape industries, transform cities and enrich lives. Our 160,000 employees thrive in more than 100 countries. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations. Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment: https://youtu.be/NlLJMv1Y7Hk .

Great people make Schneider Electric a great company.

What do you get to do in this position?

Schneider Electric is a global energy management company with offices around the world, and is seeking a qualified Digital Marketing Specialist within our Schaumburg, IL (CHICAGO), or Foxboro, MA office. The Digital Marketing Specialist's principal functions will be to utilize marketing automation tools for end-to-end customer experience management, coordinate comprehensive digital media campaigns, and oversee diverse email programs based on customer segments. In short, the Specialist will bring together the tools for marketing automation, then implement digital media campaigns, and utilize email programs to continue the engagement of customers. The Specialist should be highly skilled in designing and implementing diverse digital campaigns with an understanding of top-of-funnel lead capture through to bottom-of-funnel email engagement.

· Serve as the enterprise-wide expert on marketing automation across the organization, and Marketo specifically.

· Work with Business Unit marketing teams to implement solutions (templates, landing pages, campaign flows).

· Assist Business Units in the development of segmentation, profiles, lead scoring and nurture campaigns.

· Work with the core technical teams to manage the continued integration between Marketo and Salesforce.

· Collaborate comprehensive digital campaigns across all internal teams such as paid media, digital analytics, web content and editorial teams to communicate Business Unit expectations and campaign fulfillment.

· Facilitate the exchange of best practices across Business Units to accelerate marketing maturity in campaigns.

· Oversee all elements of email campaign development to include program design, build, pre-deployment testing/QA and deployment of dynamic triggered (automated programs) and batch emails.

· Develop email strategies to drive efficient open and click thru rates, retention and profitability.

Desired profile

Qualifications :

This job might be for you if:

· Bachelor's degree in Business, Marketing, IT or the equivalent in work related experience.

· 3+ years of experience in digital media campaigns with an emphasis in marketing operation and email.

· Strong understanding of organizational marketing processes to implement and measure media campaigns.

· Strong understanding of marketing automation, with experience in Marketo required.

· Experience with Salesforce.com preferred, but not required.

· Experience working with multiple Business Units with widely varying expertise and areas of focus.

· Experience with presenting to a variety of audiences from senior executives to product teams.

· Excellent analytical, research, editing and organizational skills, with a high level of attention to detail.

· Ability to establish, communicate and achieve agreed upon goals with limited supervision.

· Ability to handle multiple projects and to solve problems quickly and effectively.

· Strong verbal and written communication skills and able to communicate to multiple stakeholder groups.

· Passion for e-commerce, technology, and the brand.

We seek out and reward people for being straightforward, open, passionate, effective and challenging the status quo. We want our employees to reflect the diversity of the communities in which we operate. We welcome people as they are, creating an inclusive culture where all forms of diversity are seen as a real value for the company. We're looking for people with a passion for success — on the job and beyond. See what our people have to say about working for Schneider Electric: https://youtu.be/6D2Av1uUrzY .

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

It is the policy of Schneider Electric to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Concerning agencies: Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such.

Schneider Electric is an Equal Opportunity Employer. Minorities/Women/Vets/Disabled