Data Warehousing Product Marketing Specialist Job

Job description

Requisition ID: 121803
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time

 

COMPANY DESCRIPTION

 

As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

 

Summary

SAP is seeking a product marketing specialist to join an innovative and collaborative team responsible for marketing the SAP solutions for Data Warehousing. This is an exciting time for the SAP data warehousing portfolio as industry analysts and experts recognize our strategy and vision to be well aligned with customer expectations and architecture demands. 

Responsibilities and Tasks

·  Define positioning & messaging:  Develop positioning & messaging documents by customer segments that identify white-space opportunities, demonstrate the business value of the SAP data warehousing portfolio, and differentiate the platform from its competitors

·  Develop product marketing assets:  As a subject matter expert collaborating with product management, solution management, and ecosystem, develop core content for key capabilities, including customer facing presentations, white papers, solution briefs, product videos, high-level demos, Web content, and so on.

·  Develop marketing programs:   Provide product expertise & content to global and regional field marketing to generate demand from the top of the funnel (e.g. awareness) to the bottom of the funnel (e.g. pipeline acceleration), including development of offers such as:  3rd party thought-leadership white papers, infographics, videos, Webinars, event-in-box, tele-guides, landing page / email content)

·  Promote customer success:  Recruit, nurture, and build on-going relations with customers to develop customer references for marketing and sales.  Develop customer reference assets including reference slides, success stories, videos, blog articles, etc.

·  Generate awareness:  Drive interaction with press and social media stakeholders to drive greater awareness via public relations, blogs, communities (e.g. LinkedIn), Slideshare, YouTube, Twitter, etc.

 

·  Influence analysts:  Keep abreast of industry trends, lead response to Garter Magic Quadrant and Forrest Wave reviews, develop technical and business presentations for analysts and participate in analyst briefings to influence analysts and obtain leadership status.

·  Enable sales:   Working with go-to-market and partner teams, develop sales enablement materials, such as product presentations, what’s new FAQs, battle-cards, objection handling, tele-sales guides, etc.  Identify and promote unique use cases that demonstrate how technology innovation leads to business value.

  Skills and Experience:

·  Technology marketing experience in one or more areas desired (data warehousing, data management, information management, and enterprise architecture)
·  Technical marketing / product marketing experience for leading-edge products (1-3 years)
·  Proven track record of delivering successful marketing programs to technical audience
·  Self-motivated with the ability to anticipate problems and offer alternate solutions
·  Team-oriented willing to roll-up sleeves when needed for overall team success
·  Excellent communication and presentation skills, both written and spoken
·  Bachelors or above degree in engineering, business, or related field

Qualifications:

·  Bachelor’s Degree (Advanced Degree preferred)
•
Preferred Location - CA: Dublin or Palo Alto

 

 

SAP'S DIVERSITY COMMITMENT

 

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

 

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations team (Americas: ************@*******.** or ************@*******.** , APJ: ************@*******.** , EMEA: ************@*******.** ). Requests for reasonable accommodation will be considered on a case-by-case basis.

 

EOE AA M/F/Vet/Disability:

 

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Additional Locations:

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland