Surgical Marketing Portfolio Specialist

Job description

Job Description

•Surgical Marketing Portfolio Specialist, with the support of the Brand Manager and Marketing Director, effectively owns the development, design, approval, production and distribution of marketing materials and promotional projects from inception to completion to drive target revenue, operating income and market share goals for the product portfolio.
•Lead marketing projects and promotional materials from concept to launch within scope, budget, and timeframe with an eye on maximizing marketing ROI
•Collaborate with teams on new ideas, directions, tools, communications and define and agree on deliverables, execution and milestones with key stakeholders
•Initiate and manage project starter and brief creative/production agency in design, copy, image, content needs in development of marketing materials, ensuring agency executes and delivers accordingly
•Drive decisions and next steps to ensure successful completion of work
•Route and own all materials for review and approval by regulatory, medical and legal stakeholders in the Zinc system to ensure compliance with established standards and policies/procedures including claims database and review items
•Manage project timelines, production schedules, delivery of materials and assets
•Own the tactical portion of the development and presentation of annual marketing plan Lead the management and monitoring of project budgets to make most effective use of A&P and drive ROI
•Negotiate with agency/vendors and lead agency/vendor selection for projects
•Work with agency/vendor to establish quotes and estimates
•Involve procurement as necessary
•Champion assigned/associated budgets for individual tactics
•Track and report project expenses and process invoices
•Evaluate final production costs and conduct analysis Lead evaluation and impact of marketing tools and market environment
•Build relationships with sales team to better understand market dynamics and better meet needs
•Engage the sales force advisory board and conduct field testing to gain alignment/feedback before implementing a project/spend
•Identify needs and create assets accordingly
•Measure effectiveness of tools and share with key stakeholders
•Track and defend against competitive entries/initiatives

Alcon is an Equal Opportunity Employer and participates in E-Verify. As part of the Novartis Group of Companies, Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to and let us know the nature of your request and your contact information

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Posting Title

Surgical Marketing Portfolio Specialist

Desired profile

Minimum requirements

•Bachelor's Degree (If no Bachelor's Degree, the equivalent years of relevant experience is applied)
•MBA and/or successful preceptorship completion preferred if no prior marketing experience
•Fluent in English
•2+ years of commercial experience (sales and/or marketing)
Job Type

Full Time
Country

USA
Work Location

Fort Worth, TX
Functional Area

Marketing
Division

ALCON
Business Unit

COMMERCIAL NA AL
Employment Type

Regular
Company/Legal Entity

Alcon Laboratories, Inc.
EEO Statement

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.