Marcom Manager CE (329206)

Job description

Marketing, Direct Outsourced
Samsung Electronics Switzerland Gmbh ,Zurich Switzerland

May 7, 2018
General Description
Create demand for CE (Consumer Electronics) products through marketing campaigns with the main focus on consumer TV. As a Marcom Manager CE you will be integral in developing and executing the marketing plans for consumer TVs. You should be comfortable with developing strategies/plans but also digging in and getting it done. The main tasks consist of: • Review global go to market plan • Review market information such as Gfk numbers, competitor activities and brand indexes • Refine the target consumer definition and insights • In alignment with global communication goals, define clear campaign goals for Switzerland • Review global asset list and evaluate needs for additional local productions • Develop go to market presentation including all communication channels • Set up “kick-off” meeting and regular operation meetings • Plan the campaign budget on a monthly basis and handle the budget administration in SAP • Handling of creative agencies • Handling of media agency • 360° marketing across own and earned channels • Development of communication programs and services • Budget responsibility for TV marketing including administrative handling • Serve as single point of contact for internal clients for TV communication projects
Company Information
Samsung Global Samsung Electronics Co., Ltd. is the global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 206,000 people across 72 countries with annual sales exceeding US $143.1 billion. Our goal is opening new possibilities for people everywhere. Samsung Europe Samsung Europe comprises 17 divisions (subsidiaries) across Europe that represent circa $32 bn. in sales. It has recently become the leading Consumer Electronics brand in the region in terms of recognition and most preferred by consumers. However, the ambition on the business is to become THE leading Electronics brand and to double its turnover by 2020. In the pursuit of global excellence, we are continuously looking for dynamic new leaders for the digital age of the 21st Century. Imagine a career working for a company who is passionate about its people. It is our people that make Samsung the leader in diverse marketplaces and the market innovator that drives technology. At Samsung Electronics, our products, our people and our approach to business are held to only the highest standards so that we can effectively contribute to a better world. Samsung Switzerland Samsung Electronics Switzerland was founded in 2006 and currently has 180 fantastic employees, located in the lively hub in Zurich. We look for the top talent and potential amongst people and nurture their growth in their careers at Samsung. Here in Zurich we are looking for fast-paced individuals who are thorough yet efficient and are willing to work with numerous people across the region to enhance Samsung and Europe.

Desired profile

Necessary Skills / Attributes
We are looking for a motivated talent with the following qualifications and requirements: • At least 5 years Marketing Experience, preferably in consumer electronics • At least 2 years go to market campaign experience • Bachelor or master degree in marketing communication • Experience setting up and handling digital campaigns • Excellent presentation skills • Proficiency in MS Office (Excel, Word, PowerPoint) • Experience in the Consumer Electronics Environment is an advantage • German mother tongue, English writing and speaking fluently, French is a plus • Ability to partner effectively with cross-functional teams and work individually on self-driven projects • Execution focussed and able to work under pressure • Quick comprehension • Open minded, communicative and team player