Consumer Insights Mobile Intern - MBA (326706)

Job description

Management Support, Intern/Coop
Samsung Electronics America ,Richardson Texas

Jan 19, 2018
General Description
What's behind Samsung's success as a world class consumer electronics leader? Its people. They bring extraordinary passion and dedication to their work and each other, enabling Samsung's winning drive to constantly innovate and compete in the technology industry. At Samsung, we pride ourselves on our determination to grow and embrace constant change, challenge ourselves to stay ahead with nimbleness and speed, all while serving as good corporate citizens. Our competitive university program places you in an engaging and fast-paced environment. In fact, our interns have spoken – Samsung's internship program is ranked as one of the top programs by WayUp in 2017 and received 4.7 out 5 stars on Glassdoor. In 2016, Samsung was also listed as Forbes most trusted brand by millennials. Immerse yourself in an exclusive program, own real-life projects, and create possibility to impact our industry. Push yourself to discover your true potential and join Samsung as a 2018 summer intern. Imagine yourself HERE. Samsung offers competitive compensation, housing stipend, subsidized cafeteria and transportation assistance to the NAHQ. Position Title: Consumer & Customer Insights Mobile Intern Date: Summer 2018 Location: 1301 E Lookout Dr Degree Preference: MBA w/a concentration in Marketing, Economics, Statistics, Engineering, or Communication Position Summary and Project Details: The Mobile Customer Insights & Analytics Intern will assist the team by leading a consultative research project to develop a Channel Portfolio Optimzation Strategy to inform the Carrier portfolios for Samsung's Mobile business. Launching new Mobile devices at Samsung is an exciting time! Lots of work goes into bringing new devices to market, including informing our Retail and Carrier teams on which devices they should display and sell at a given time. When a new product is launched and sold-into a retailer, it's important to understand how that new product will impact the overall portfolio including which device lineup will maximize profitability. The Mobile Customer Insights & Analytics Intern will consult with the Consumer & Customer Insights team along with key Samsung stakeholders to develop and manage a research project to inform Mobile Marketing Go-To-Market Strategy for Carriers and Retailers in support of an upcoming iconic product launch. General Duties include but are not limited to:  Assisting the Senior Manager and Manager in developing, sharing and presenting Insights to internal teams  Conducting primary qualitative and quantitative pre-, post- and in-store research to understand and inform category / channel marketing opportunities  Meeting with key stakeholders including Carrier account teams (e.g. Sprint, AT&T, etc) to consult on business needs and deliver Insights to drive growth  Meeting with Samsung internal stakeholders to understand ongoing business needs  Using decision support, CRM, syndicated data, customer data, etc. in analyses  Synthesizing and communicating results of shopper/customer analytics in an impactful way  Recommending potential commercial actions based on customized learning and providing consultation to drive actions from the insights By the end of the summer you should be able to: present an overall Samsung Mobile Portfolio Optimization Strategy that will inform how Samsung's Product and Carrier teams sell-in (right mix of products) and merchandise (how to display/communicate in-store) as a result of new iconic product launches. If you are interested in a career in: Marketing, Market Research, Data Analytics Qualifications: Telecom experience recommended, Marketing and/or Research experience preferred, familiarity and being up-to-date with technology and Mobile devices a MUST
Company Information
Since being established in 1969, Samsung Electronics has grown into one of the world's leading technology companies and has become recognized as one of the top 10 global brands. Samsung is currently ranked #2 on Forbes' “Most Reputable Tech Companies” for 2016 and #6 on Interbrand's "Best Global Brands” list for 2017.Our network extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. As a result of our commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today's technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America's fastest growing home appliance brands. Samsung's philosophy is based on our strong determination for growth, perpetual innovation and responsibility to corporate citizenship. As part of our Samsung Gives philanthropic platform, we offer companywide Days of Service, a volunteer time off program, and an employee giving match program, so our employees can support causes that are closest to their hearts and choose how they want to give back. Since 2002, Samsung has provided more than $46 million to more than 1,000 public schools and community organizations in the United States through its many citizenship initiatives, including the STEAM-education based Solve for Tomorrow Contest. At Samsung we work hard – every day. It is a fast-paced and challenging work environment, and we are a nimble team that constantly pushes ourselves to be the best. If you have energy, passion, dedication and drive, and you thrive in a fast-paced workplace, the rewards at Samsung are many. Apply today and find out why LinkedIn ranked us as one of North America's Most InDemand Employers in 2015. Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.

Desired profile

Necessary Skills / Attributes
Internship Eligibility:  Must be enrolled in an accredited University  Maintain a 3.0 or higher GPA  Provide proper work authorization to University Relations  Attend New Hire Orientation on first day