Email Technical Producer - Marketing Cloud

Job description

Job Title: Technical Producer
Location: London, UK

About Salesforce
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. These founding principles have taken our company to great heights, including being named one of Forbes's "World's Most Innovative Company" five years in a row and one of Fortune's "100 Best Companies to Work For" eight years in a row. We are the fastest growing of the top 10 enterprise software companies, and this level of growth equals incredible opportunities to grow a career at Salesforce. Together, with our whole Ohana (Hawaiian for "family") made up of our employees, customers, partners and communities, we are working to improve the state of the world.

Department Description
Salesforce Marketing Cloud Services drives customer success through five service categories that range from strategy to execution - and everything in between. Each category encompasses channel-specific approaches and deliverables spanning the entire Marketing Cloud product line - email, mobile, social, and web. Our Center of Excellence is continually developing new service offerings to leverage our latest product functionality and meet your ever-changing needs.

Role description

The Technical Producer works within the Salesforce Marketing Cloud Services team to provide support to customers in the process of developing, coding and launching complex email campaigns and associated landing pages. This role focuses primarily on translating customer-stated business objectives into actionable solutions and understanding customer communication needs and data streams. This includes designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer success. This role includes coding HTML emails and landing pages, and using Salesforce Marketing Cloud's proprietary scripting language, automation and database tools to execute highly dynamic, data-driven campaigns.

Your impact
·  Leverage Salesforce Marketing Cloud tools and scripting language to deliver highly dynamic and personalized content
·  Develop robust campaign documentation and facilitate the process of transitioning the program for ongoing maintenance#
·  Work with the customer to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach
·  Collaborate with other members of the Services team to provide best practice recommendations to customers
·  Instill confidence through maturity, expertise and impeccable communications (written and verbal) with customers
·  Upon receipt of customer-approved final creative assets:
·  Prepare Photoshop files as required, slicing/resizing images
·  Manage customer assets
·  Build emails using Salesforce Marketing Cloud templates
Requirements
·  BA/BS in Web Design and Development, Web Programming, Computer Science, Information Technology or related field; or equivalent experience with demonstrated proficiency
·  3+ years experience in front-end web development with strong knowledge of hand-coding HTML and CSS, as well as scripting languages such as JavaScript, Action Script, Cold Fusion, or VB Script
·  Strong knowledge of Adobe Photoshop, Microsoft Office, SQL, and relational database fundamentals
·  Ability to write well-abstracted, reusable code templates and design and execute test plans
·  Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals
·  Ability to understand business goals and translate technical and non-technical information to and from clients
·  Ability to work effectively within a team, through task delegation, solutions design, and technical development, in a fast-paced, entrepreneurial environment
·  Ability to organize and prioritize multiple projects and customer deadlines with minimal oversight
·  Knowledge of email compliant HTML and email marketing platforms or experience with XML, JSON, JQuery, PHP, ASP, and Object Oriented Programming is a plus *LI-Y