Manager, Industry Events Demand Generation

Job description

Job Category

Marketing

Job Details

Manager – Industry Events Demand Generation
Location – San Francisco, CA

About Salesforce:
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. These founding principles have taken our company to great heights, including being named one of Forbes’s “World’s Most Innovative Company” six years in a row and one of Fortune’s “100 Best Companies to Work For” nine years in a row. We are the fastest growing of the top 10 enterprise software companies, and this level of growth equals incredible opportunities to grow a career at Salesforce. Together, with our whole Ohana (Hawaiian for \'family\') made up of our employees, customers, partners and communities, we are working to improve the state of the world.

Department & Role Description:
The Industries Campaigns Team is looking for a rockstar marketer and event professional who’s dynamic, creative, and has a track record of creating, delivering and executing killer programs to drive awareness and pipe at industry events. Must be an innovative thinker with great experience developing demand gen programs specifically focused on generating maximum ROI pre-, during, and post-events.

This is a highly collaborative and cross-industry role that will work closely with the strategic events and marketing teams to ensure demand generation success with each third-party event. The position is responsible for managing or supporting the Industry Campaigns team with third party event portfolio planning, program and budget management, event execution, internal communication, vendor management, analysis and reporting of program initiatives.

Responsibilities:

·  Build a scalable, effective model and strategy for generating demand and ROI from industry events
·  Work with relevant industry teams and stakeholders to develop and execute demand generation plans supporting each industry event
·  Partner with industry campaign managers to manage industry event pipeline as part of larger industry campaign plans and goals
·  Manage lead routing and operational deliverables within Salesforce and marketing systems
·  Build reporting resources and dashboards to evaluate event performance
·  Own communications with vendors and manage contract negotiations to favorable terms for demand gen
·  Communicate effectiveness of industry events to key stakeholders after each event
·  Travel to key industry events to support onsite needs and ensure demand gen programs are executed properly

Required Experience and Qualifications:

· 
·  5+ years experience in marketing with 3+ years experience in trade show and event management, preferably in a B2B, tech, fast-paced environment
·  Strong understanding of demand generation and proven success developing programs to drive ROI from events
·  Experience across multiple industries / verticals and ability to build industry-specific programs
·  Proven effectiveness in contract / sponsorship negotiations
·  Experience recommending budget allocation to optimize spend across event-focused tactics
·  Solid understanding of marketing and event technology (incl. Salesforce)
·  High energy and the ability to manage multiple initiatives
·  Works well under pressure or in a high growth environment that is constantly changing.
·  Track record for delivering under tight deadlines.
·  Strong communication skills
·  Data-driven marketer with ability to dive into the numbers and analyze event peformance

Posting Statement

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.