Insight Analyst

Job description

Description

Ryanair is Europe’s favourite airline, carrying 120m p.a. on more than 1,800 daily flights from 86 bases, connecting over 200 destinations in 34 countries on a fleet of over 360 Boeing 737 aircraft, with a further 300 Boeing 737’s on order, which will enable Ryanair to lower fares and grow traffic to 200m p.a. by FY24. Ryanair has a team of more than 12,000 highly skilled aviation professionals delivering Europe’s No.1 on-time performance, and an industry leading 31 year safety record.

The Role

We have approximately forty million visitors a month to our web sites from across Europe. Slight changes in conversion rates make a big difference and it is critical that everything that we want to measure on the site and app is tagged correctly. In this role you will work within the Insight team that supports Marketing and Digital Experience. This role is critical for the business to help identify and communicate insight that can help improve web conversion

Responsibilities

·  Understand the key figures that the team produces and the process that has been taken to get these
·  Perform deep dives and identify target segments for cross/upsell using transactional and site analytics data (both raw clickstream and from automated tools) that help us understand customer and market behaviours.
·  Interpret the business meaning and recommendations from the reporting and modelling that has been done.
·  Work closely with our offshore analytics teams in Madrid and Wroclaw and ensure that they are well briefed, understand the context and deliver insightful conclusions
·  Identify potential efficiencies in these processes and scope with BI to automate
·  Understand all sources of data available and how to query them to accurately produce figures that the business can make decisions on.
·  Understand and gather analytics business requirements and communicate to BI, become the point of contact between site analytics team and BI
·  Support the delivery of daily and weekly reporting.
·  Develop and maintain custom dashboards and reporting solutions for site analytics to facilitate in more timely delivery of insight

Desired profile

Requirements

·  2-3 years experience across different analytical coding languages (python, SQL, R) and tools (Tableau, Qlikview) for understanding business and customer performance
·  Knowledge of standard industry web analytics tools (e.g. Adobe, Google Analytics, Coremetrics etc.) would be preferred but is not required.
·  Experience of working with offshore teams on project work
·  Experience of modelling, visualising and interpreting data and communicating this to help inform business decisions.
·  Degree in a technical subject (maths, engineering, computer studies, economics)
·  Experience with Microsoft office suite and strong excel skills
·  Ability to relay technical knowledge to stakeholders with various levels of technical knowledge
·  Highly numerate, with a desire to understand customer behaviour through data
·  Enthusiastic and self-motivated, with the ability to work on technical projects proactively
·  Attention to detail and good time management and prioritisation skills a must