Vhernier Marketing and Communication Manager

Job description

MISSION

The Marketing and Communication Manager is responsible for developing and executing all marketing and communication strategies in the country, including media planning, events, and public relations. This individual will play a key role in implementing marketing initiatives to drive store traffic, build brand awareness and sales. The ideal candidate will have a passion for the luxury industry, a creative mindset, and the ability to manage complex timelines and execute with precision.

 

KEY RESPONSIBILITIES

List the primary duties and expectations of the role:

COMMUNICATION: ADV, PRESS & PR , EVENT S & PROMOTION

·  Develop and roll-out an impactful local media & Public Relations strategy in line with HQ inputs and guidelines and by leveraging local agencies where possible
·  Provide recommendations for local media plans in order to maximize brand awareness and exposure
·  Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage
·  Manage all logistics and security requirements for local product loans
·  Support local celebrities/influencers/tastemakers dressings
·  Proactively propose inputs to HQ regarding local social media strategy
·  Monitor local press clippings and dressings
·  Plan, manage and execute all local events/initiatives/activations
·  Develop briefs and mood boards for local events/initiatives/activations, as needed
·  Prepare presentation materials to the local department stores and DM to clients, including pictures of creations and price information in line with external partners.
·  Assist HQ Communication team in creating contents and assets for Vhernier’s internal communication channels, including newsletters, intranet, and employee.
·  Manage the local A&P budget and performance metrics to dynamically optimize resources and make informed decisions.

 

PRODUCT MARKETING & MERCHANDISING

·  Define and implement the local marketing strategic plan of the Maison in line with HQ orientations and market business specificities.
·  Organize successfully product launches of all segments with proper stock and allocation.
·  Share information of yearly product launch schedule with other departments and boutiques.
·  Conduct competitor research and marketing analysis.
·  Forecast sales, order quantity and ensure delivery of new products and the bestsellers to avoid shortage.
·  Organize and animate training sessions for boutique staff on products and brand identity.

 

CLIENT KNOWLEDGE AND ENGAGEMENT

·  Act as the local ambassador of the Maison’s CRM philosophy, working closely with Retail team to instill a data-driven culture aimed at understanding, segmenting and engaging clients more effectively.
·  Develop client knowledge capabilities and understanding across the organization.
·  In collaboration with the Retail team, develop clienteling programs for greater customer retention and acquisition.
·  Elevate client experience, offering personalized and meaningful messages at scale, providing differentiated client treatment, and high level of engagements for all Maison’s audiences.

 

REQUIREMENTS

SOFT SKILLS

·  Ability to multi-task work independently
·  High flexibility, self-awareness and agile working attitude
·  High level of self-organization, sense of detail and structured working style
·  Pro-active, positive attitude, creativity driving out-of-the-box solutions
·  High standards of excellence and strong capability to deliver result
·  Good interpersonal skills, team player able to work with stakeholders across departments
·  Ideal candidate should demonstrate an interest in the luxury industry, love design and display appreciation for beauty

 

QUALIFICATIONS

·  Solid Marketing and Communication experience
·  Flexibility to travel as needed
·  Fluent in Japanese (native) and proficient in English (business level)
·  Knowledge of MS office, especially Excel and Power Point, SAP is a plus
·  Familiarity with CRM tools