Senior Media Planner

Job description

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values ​​of our Houses, through a process of permanent creativity.

MAIN Roles :

• A holistic Communication mind-set holder
• Deep understanding LINE universe
• He or she shall also assist Senior Media Manager to convey the best strategic plans to assure the leading position of the brand in the market
• He or she should have certain level of digital knowledge as well as experience of digital media planning including technical context
• A strong analytical skill is very preferable
• Professionally and personally mature person, with high interpersonal communication skills

MAIN CATEGORY

• LINE ecosystem strategy & evolution
• Strategic content planning & execution.
• Measure success metrics, develop action plans and manage PDCA process.
• Media territories are mainly owned environment and supported paid one. Having the ability to look beyond the media to the whole of communication is a plus.

KEY RESPONSIBILITIES

Key responsibility 1:

Strategic Content Planning & Execution for evolving the LINE ecosystem

• Lead the development and execution of owned media strategies, mainly LINE
• Oversee short/mid/ long term evolution of LINE including technical development
• Develop and Execute regular LINE contents calendar ensuring alignment with wave calendar, campaign objectives and consumer expectations.
• Strong Communication and negotiation towards HQ various teams (Media, Contents, Digital)
• Closely work with stakeholder (HQ, MKT, Digital, CRM, CSC)
• Control & Management of budget

Key responsibility 2 Lead digital related platforms to improve brand experience

• Manage and support retail partner site registration process with HQ team
• Co-work with Retail team to update digital projects

Key responsibility 3: Lead for Data & Tools Management

• Proactively analyse data (Google Analytics, Global Media Dashboard, etc) to pursue market /client understanding and reporting to HQ and local management,
• Stay attentive on competitive landscape, especially on digital movements in the market and actively share and use such information to discuss further opportunities.

Key responsibility 4: Team building/ work as One-Team

• Maximize a teambuilding/ way of working and development of own leadership culture, cross collaboration with others.
• Respect manner of working, feedback culture and timely communication 
• Agility to closely cross-work with various related teams/departments
• Agility to build good relationship with media society/suppliers/productions
• Lead (for assigned projects) and contribute to various projects in the company
• Solid relationship with HQ counterparts.
• Develop the junior members to stretch their potential
• Exercise positive leadership, while being a highly motivated hands-on player at the same time

Required experience: 

•  2-3 years’ experience in communication/agency in consumer products, retail business, or luxury category 
• Business level of both Japanese and English
• Experience and have knowledge of LINE account management
• Experience and have knowledge of digital marketing
• Experience in luxury brand business a plus   

Technical skills / abilities: 

• Deep understanding of LINE ecosystem
• Good communicator and articulates his/her thoughts clearly.  
• Presentation skills 
• Capable of handling multiple and fast-paced tasks, with a strong sense of ownership 
• Solid strategic thinking, integrating both qualitative and quantitative perspective
• Contents production/management experience a plus

Personal skills  
The successful candidate will have the following personal qualities: 

• Growth Mindset
• Open, flexible, and adaptable 
• Respect to the company/department/team culture 
• Being innovative and embraces new challenge. 
• A team player 
• Result-oriented  
• Creativity & “Think out of box” mind 
• Analytic mind and strong sensibility towards numbers 
• Professionally and personally mature person, with high interpersonal communication skills
   

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