Marketing Manager

Job description

MAIN PURPOSE

Oversee and coordinate marketing department for Panerai Mexico including PR, Media and Events

KEY RESPONSIBILITIES

 

·  Marketing & Communications:
·  Implement the annual marketing and communications plan in line with global and regional guidelines.
·  Adapt international campaigns to the local market across OOH, digital, PR, retail, and event channels.
·  Coordinate local content productions, photo shoots, and creative assets for media and friends of the Brand.
·  Manage relationships with PR agencies, media partners, and communication vendors.
·  Strategically plan and follow up A&P budget and ensure compliance with Richemont financial and approval processes (SAP, NSPO, Compliance).

 

·  Public Relations & Media
·  Build and maintain strategic relationships with key media across luxury, lifestyle, watchmaking, and business segments.
·  Oversee editorial collaborations, interviews, and media partnerships.
·  Monitor brand performance across press and social media, providing monthly EMV and ROI reports.
·  Organize press events, product launches, and media briefings featuring local or international spokespeople.

 

·  Events & Activations
·  Plan and execute a minimum of six (6) activations per month, including retail events, client experiences, watchmaking workshops, and product presentations.
·  Lead the concept, design, production, and execution of institutional and commercial events such as SIAR, boutique openings, and masterclasses.
·  Supervise suppliers, creative direction, venue management, and on-site operations.
·  Align every activation with HQ guidelines, ensuring luxury standards and consistent brand storytelling.
·  Manage budgets, timelines, and contracts with precision and accountability.
·  This role demands outstanding organizational capacity and multitasking ability, leading multiple high-profile projects across the country under tight deadlines.

 

·  Retail Marketing & Client Experience
·  Develop and implement actions that drive traffic and conversion in boutiques and retail partners.
·  Support CRM and clienteling initiatives in coordination with the commercial team.
·  Serve as a liaison between the local market, regional team, and HQ to maintain alignment in messaging and aesthetics.

 

·  Reporting & Coordination
·  Consolidate monthly reports across marketing, PR, competition, and retail performance.
·  Track KPIs for activations, media coverage, and ROI, ensuring continuous optimization.
·  Support the definition of annual KPIs and the FY strategic planning for Mexico.
·  Present performance updates to the HQ Marketing teams.

 

The preceding Key Responsibilities statements are intended to describe the general nature and level of work performed by the people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this position.

JOB PROFILE

 

Education : College/Master Title                  

 

Required experience : 3-5 years’ experience

 

Technical skills / abilities: Data & Analytics, digital marketing tools, content & Social Media, SAP, Design & Creative tools

 

Personal skills: Excellent communication, empathy, negotiation skills, earn trust, bias for action, sense of frugality.