Marketing and Communications Coordinator

Job description

Marketing & Communications Coordinator, Panerai

 

Role Overview

Reporting to the AVP Marketing & Communications, the Marketing & Communications Coordinator will be responsible for operational support across all marketing and communications functions of luxury timepiece maison for North America.

 

This is a wonderful opportunity to learn all aspects of Marketing & Communications, with full visibility into strategy, budgets, processes, systems, and all touchpoints across media, public relations, events/activations, experiences, partnerships, CRM, and beyond.

 

Responsibilities

 

·  Department Support:  35%
·  General
· 
· 
·  Maintain integrated department calendar & 360* action plan for all points of distribution
·  Support the creation of strategy/overview decks and presentations.
·  Compile & share monthly competitive report
· 
· 
·  Support special projects to ensure 360* coordination and cross-functional integration
·  Cross-functional partnership with various departments as needed, including Logistics, Sales, Finance, Legal, Security, Procurement, etc.
·  Administrative support as needed
·  Monthly internal & HQ reporting across all functions

 

·  Systems & Budget
·  SAP vendor onboarding & set-up, Purchase Order (PO) creation/management, invoice submission and tracking, and sourcing form/bid levelling documentation to ensure process compliance and timely response/payment to vendors and partners.
·  Support budget management with monthly accruals & regular reporting/reconciliation to ensure accuracy and compliance with budget guidelines.   

 

· 
·  Logistics
·  Coordinate all sample trafficking for events, press requests, photoshoots, influencer/celebrity dressing & partnerships, omnichannel road show/sample tour, etc., including: internal tracking documents and SAP system, as well as LOR process and records, guard transport, shipping, and messenger scheduling and management.
·  Coordinate and monitor consignments as needed
·  Coordinate Bi-Annual Audit of all samples and consignments

 

·  Public Relations & Influencer/Celebrity: 25%
·  Coordinate with HQ Comms Team (Milan) and Manufacture (Switzerland) to secure samples for important press opportunities
·  Manage press appointments and schedule for Watches & Wonders
·  Distribute press releases, images, product details, event alerts, etc. as needed across media outlets, editors, mall partners, and boutique network
·  Maintain press & media contact list with editorial and publisher contacts
·  Support pitches & pr materials as needed for new releases, new store openings, executive interview opportunities
·  Support PR agency management, recaps, material sharing
·  Monitor coverage of all loaned product and upcoming placements
·  Monthly, quarterly and annual reporting to HQ on press coverage across print & digital with clippings and EMV
·  Real-Time distribution of key editorials or placements to Network
·  Support relationships and communication with props managers, stylists and studios to ensure maximum visibility of Panerai Offering for films, TV, red carpet, and general appearances
·  Maintain database of prop managers, stylists, and studios – contact and clients & up-to-date lookbook of current offerings
·  Maintain database of celebrity and influencer Friends of the Brand with Photo Archive

 

·  Marketing / Media:  15%
· 
·  Maintain Master HQ Media Database
·  Maintain Contact Sheet for media outlets and retail partners
·  Ensure accuracy and timely delivery of media assets per specs to all outlets/partners
·  Enter all media tracking in Bumblebee
·  Distribution of Newsletters and Social Media assets to media and retail partners to increase organic coverage
·  Overall social media support including copywriting, timeline, asset selection, etc.
·  Tracking of organic & paid social posts from partners
·  Support Newsletter process for retail partners, including copywriting, assets, and approvals

 

·  Events: 15%
·  Support all facets of event preparation and execution as needed, including:
·  Creating event collateral (invitations, menus, signage)
·  Coordinate event-related mailings (invitations, gifts, press kits)
·  Managing event guest lists, RSVPs, seating charts, Run of Show, etc.
·  Ordering event supplies, PLV, etc.
·  Packing, Shipping & Tracking of Event supplies/materials
·  Guest check-in at events
·  Event set-up and breakdown
·  Gift bag preparation and distribution
·  On-site vendor management for seamless execution
·  Coordination of security, insurance, permits, etc.
·  Assist in compiling event recaps & production timelines
·  Maintain event closet & inventory of event supplies

 

·  CRM:  10%
·  Support Newsletter copywriting & editing
·  Support Database List Pulls for Contact Occasions
·  Support weekly/monthly reporting on CRM metrics and KPIs
·  Support Client Journey Tracker
·  Order, ship, and track gift orders via SAP and tracking files
·  Manually entering data into SAP and CRM systems
·  Assist with client gifting initiatives & client event travel
·  Support 1:1 Clienteling efforts at boutique level, including application support

 

 

 

Qualifications

·  Bachelor degree in marketing/communications, finance/accounting or related preferred
·  2-3 years of experience demonstrating excellence in the following areas: administrative, written and verbal communication, attention to detail, organization, and the ability to multi-task
·  Strong systems knowledge and high level of competence in full Microsoft suite; experience with SAP and Bumblebee a plus
·  Experience within sample trafficking a plus
·  Must be able to lift up to 45 pounds
·  Able to work minimum 4 days per week in the NY office, and evenings/weekends as needed
·  Ability to work in a fast-paced environment and juggle multiple projects while maintaining quality

 

 

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

At Richemont, We Craft the Future!

 

Expected Salary Range:  $28 - 32 Hourly

 

Salary will be determined based on relevant skills and experience.