IWC - Media & Events Assistant Manager

Job description

  

Since 1868, the Swiss watch manufacturer IWC Schaffhausen has been crafting exquisite Haute Horlogerie, in which the highest precision is combined with exclusive design. As one of the world's leading brands in the luxury watch segment, our long-established company daily upholds the pioneering spirit and the innovative talent that underlie our success.

JOB DESCRIPTION

 

ENTITY:                                     RICHEMONT KOREA LTD

BRAND:                                     IWC

DEPARTMENT:                         MARKETING

POSITION TITLE:                     MEDIA & EVENTS ASSISTANT MANAGER/ SUPERVISOR

LOCATION:                               KOREA

 

 

 

 

1) Summary of Position

In charge of all media & events activities for IWC inKoreawith aim to maximize brand exposure/visibility, and offer ultimate brand experience to establish brand’s leadership as the indisputable reference in luxury.

 

 

2) Activities:

Media:

·  Establish media strategy to build strong awareness and desirability.
·  Plan and execute media activities including TV, print, OOH, digital, etc.
·  Optimize media mix in order to maximize exposure and pursue qualitative execution and reach the targeted audience.
·  Analyze and report monthly media results and set action plan.
·  Maintain permanent and close contact with all relevant media (lifestyle, business, trade) to maximize exposure and seize opportunities.
·  Work closely with media agency / targeted media on media planning and execution.
·  Work with qualified outside party for localized creative advertising work.
·  Actively communicate with HQ for execution approval.

 

Events:

·  Search needs and trends that can attract existing and potential customers.
·  Plan and execute events in order to deliver the ultimate experience and ensure brand image is enhanced and ROI delivered.
·  Analyze and report event results and set action plan.

 

Others:

·  Manage media & events budget and optimize allocation to maximize brand exposure to the core target.
·  Actively share internal/external communication issues and suggest solutions.
·  Analyze and report media/event trends and competitors' activities in order to benchmark best practices.

 

Internal Communication:

·  Keep close contact with relevant departments at Headquarters.
·  Coordinate activities & exchange of best practices.
·  Exchange information on product launch & performance.
·  Work closely with PR team in order to create synergy in brand visibility.
·  Work together with Sales department and ensure proper support to each POS for visibility.

 

Special Projects:

·  Oversee dedicated agencies for special activities & projects in relation with brand’s interest & activities.
·  CSR activities and sponsorships.
·  Marketing & Sales Seminars.
·  Watches & Wonders.
·  Brand awareness projects (MBA Case Studies, Celebrity collaboration, Strategic partnerships, etc.)

 

 

3) Key objectives:

·  Develop media & events strategy with overall brand’s strategy.
·  Maximize brand awareness and uplift brand image.
·  Efficiently manage budget.
·  Optimize communication flow between other departments.

 

 

4) Dimension:

Geographical responsibility:

·  South Korea.

 

 

5) Key relationship with:

Internal contacts:

·  Reports toIWC Korea Marketing Director.
·  Work closely with: Sales Team, Richemont Korea, and IWC Schaffhausen.

 

External contacts:

·  Media buying agency.
·  Retailers.
·  External Contractors.
·  Media.
·  Suppliers.

 

Direct / reviewing manager:Marketing Director.

 

Number of staffs reporting to the position: 0