Trade Marketing Manager

Job description

The Trade Marketing Manager is responsible for the development and coordination of the trade marketing activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. They should Lead the strategy of the local sales team and enable the execution of that strategy via Key Accounts and Field Sales teams. This includes all means of communication (internal, trade & shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects and trial activities. In general, the job holder will co-ordinate and project manage all trade-led marketing activities.

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In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Find your own direction

·  LocationAlmaty, Almaty, Kazakhstan
·  ScheduleFull-time
·  OrganisationRed Bull Kazakhstan

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  Trade marketing knowledge & capability

Develop trade marketing strategies, utilising trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

·  Alignment and coordination of sales and marketing activities

Through personal and electronic communication - educate, orientate and utilise the brand team to deliver through the line activity in store. The country marketing plan should be translated into sales strategy. Exchange ideas between Marketing and Sales departments proactively and challenge traditions. Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams. Be the point of contact for the sales team to advise and give guidance on all account. You should define the Perfect Store by channel for your market using the International Model. Support the alignment across customers and channels in regards to trade marketing activities.

·  POS tools implementation and development/adaptation

Ensure global POS toolkit is used effectively in order to:

adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative)

meet country needs and objectives by being financially viable

Ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognized

·  Category Management

Run Category Management projects with the identified top customers. Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer. Attend face to face meetings with the customer to present and work with them to improve the performance of the Category in their stores. Interpret the available data and shopper insight to come up with a tailored action plan that will grow Category turnover in that customer.

For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

·  Single point of contact for reporting to International Off Premise Trade team

Manage all the international requests of data sharing and international tools local implementation

Monthly fill-in of International Dashboard with market data

Organization and follow-up of wave of store audits in local market

Implementation of global tools (for in-store material creation, for elaboration of planograms, for evaluation of promotion efficiency)

Your experience includes:

(proven performance in)

· 
3 years experience in FMCG sector. Ideally as Business Insights manager, Category Manager, Trade Marketing or Key Account manager

· 
Leadership, Motivation and Team Skills

· 
Clear understanding of markets, sales & distribution, competitor activity, consumer & shopper behavior, category management & business insights in FMCG context

· 
Strong analytical ability and commercial acumen to understand financial statements and market trends Strategic thinking able to lead the sales strategy

· 
EDV (Word, Excel, Power Point, etc.)

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University Degree (business, marketing or similar)

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Fluent in written and spoken English, Kazakh will be plus

·  Click here to learn more Other opportunities in a similar area
· 

Key Account Specialist

Travel up to:25%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.