Summer Internship Program - Los Angeles

Job description

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 5 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Red Bull is looking for a team of interns to work with some of the world’s most innovative marketing, sales, and business specialists. This internship will provide a unique opportunity to gain hands-on experience and insight into the daily operations of growing a global brand. Responsibilities will vary, but at the end of the day this experience is what you make of it.

· LocationLos Angeles, California, United States
· ScheduleFull-time
· OrganisationRed Bull North America

Areas that play to your strengths

(all the responsibilities we'll trust you with)

· MARKETING/BUSINESS PLANNING INTERNSHIP

Support and orchestrate business planning process between West Business Unit and field (development of timelines & deadlines) 

Support the brand team to identify relevant insights which affect the 2017 plan

Support financial planning of 2017 marketing program

Organize & structure business plan information from the field

· MULTICULTURAL MARKETING INTERNSHIP

Support with Business Planning 

Assist with the process of obtaining and developing materials using data from Consumer Insights, GSI, Hispanic Expertise Group, HQ and Business Unit Specialists.

Assist in developing better strategy for Hispanic Initiatives in 2017

Support Multicultural Manager with Field coaching and tracking progress 

Support the development of Case Studies and Best in Class examples to share with the Business Unit and National team. 

· CROSS MARKETING INTERNSHIP

Support marketing activation plans around Retail Programs with HQ & Business Unit stakeholders

Support 360 marketing campaigns around key consumption occasions

Recap retail programs (marketing and sales), track results in collaboration with key stakeholders

Competitor analysis for retail marketing (research what other brands are doing - provide overview)

Business Planning Support: Help orchestrate meetings, create presentations, etc

· CONTENT PRODUCTION INTERNSHIP

Works across all Red Bull digital media properties (RedBulletin.com, RedBull.com, RedBull.TV, etc.) on the creation, management and execution of content

Writes, edits and publishes written content (articles, event pages, photo galleries and audio) to maximize audience engagement

Creates and assigns effective SEO tags for all content and ensures all content adheres to the latest SEO standards

· SPORTS MARKETING INTERNSHIP

Deliver event and project recaps

Assist in meeting coordination and preparation

Work with the Sports team to develop new event concepts

Support Sports Marketing Manager in strategic vision, management of team objectives, management of budget, and management of external partners

Supervise related files and documents including project plans, department plans, meeting agendas/notes, and external presentations.

Manage meetings including timing, structure, and procurement of documents

· FINANCE INTERNSHIP

Support Finance team with planning, reporting and analysis Coordinate the administration, maintenance and input into the planning applications

Validate accuracy and reasonableness of forecasts

Implement and maintain controlling structure in accordance with global guidelines

Prepare ad-hoc reports aimed to improve transparency and accountability

· COMMUNICATIONS INTERNSHIP

Support breadth of communications activities for regional Red Bull events (sports and cultural), athletes and platforms

Identify opportunistic media placements

Assist with media archive organization including print, video, and multimedia

Create & distribute communications tools including compilations, videos, event reports, etc.

Your experience includes:

(proven performance in)

• A doer with a track record of accomplishment

• A history of managing complex projects, and a knack for balancing priorities

• A passionate leader who inspires others to achieve big things

• Strong interpersonal skills and ability to work effectively with people of all levels; team player

• Strong verbal and written communication skills

• Demonstrated ability to effectively manage multiple projects and prioritize work

• Ability to work independently in a high energy and fast paced environment

• Inspired to learn while doing and a winning, can-do attitude

• Very proficient with MS Office and emerging digital/social media trends

• Affinity for the Red Bull values: Professional, Focused, Responsible, Passionate - and humble too

• Live and represent the Red Bull brand: demonstrated passion for life

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.