STUDENT BRAND MANAGER (WITH DISTRIBUTION PARTNER)
Bangkok, ประเทศไทย Logistics
Job description
Red Bull Student Brand Managers are a part of the most dynamic and empowered student ambassador program in the world. Our SBM's are passionate about Red Bull and share their love for the brand with the peers and fellow students. They are responsible for driving the global brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the local Thai university experience. The goals of the Student Brand Manager Program and the SBM Team are to reach new students, excite students, increase sales and manage the Red Bull brand at their university.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
· LocationBangkok, Bangkok, Thailand
· SchedulePart-time
· OrganisationSiam Winery Commercial Co. Ltd.
Areas that play to your strengths
(all the responsibilities we'll trust you with)
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· CAMPUS MISSION
Identify key groups we must win on campus
Build a campus plan that ensures strong impact on the total student audience throughout school year in accordance with the national business plan, engaging new users and diverse groups on campus via the following tactics:
Driving trial on a daily basis via one on one seeding and coordination of Wings Team Sampling missions as appropriate, with a focus on key consumption occasions: Study, Sport, Having Fun, Driving, At Work, Party
Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media
Integrate our product and brand with Big Moments, unique to campus experiences and select third party events
Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS
Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus
Build relations with and secure coverage of Red Bull properties via the campus media
Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role
· PRODUCT AND BRAND EXPERTS
Act as a Red Bull ambassador at all times: always professional & courteous to consumers/campus contacts/authorities
Become a credible product and brand expert: know the product ingredients and brand values
Identify relevant image & usage occasions: incorporate brand & product knowledge into an ambitious campus plan
Develop and maintain a working knowledge of Red Bull properties and athletes
Maintain knowledge of global, national and regional events and initiatives
Build brand awareness via social network sharing of relevant Red Bull content.
· SALES SUPPORT
Assist local sales team to ensure perfect distribution and visibility on and around campus
Visit local accounts to check stock and point of sale displays
Identify distribution opportunities on and around campus
Routinely work with distributors to open new accounts and support sales drives
Occasionally participate in meetings with local sales team to align marketing and sales strategies
· MANAGEMENT AND ADMINISTRATION
Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU) - the online home of the SBM program
Consistent, accurate and professional reporting of own SBM activity via RBU
Monthly reporting of current campus distribution as well as top sales opportunities on and around campus
Aid in recruitment and training of potential SBMs
Be able to identify future Wings Teams Members and exchange contact information for Consumer Collecting Specialist
Identify future mission opportunities on or around campus and share relevant information with Consumer Collecting Specialist and Wings Team Captain
Your experience includes:
(proven performance in)
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Currently a student at Kasetsart University – Bangkhen Campus, Mahidol University – Salaya Campus, Rangsit University, Srinakharinwirot University – Prasarnmit Campus, Thammasat University – Rangsit Campus
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Proven track record of accomplishments prior to joining Red Bull
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Charismatic and outgoing personality
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Connected with a variety of key influential groups on campus
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Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus
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Social chameleon - have the ability to work with a variety of groups and organizations
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Passionate about the Red Bull brand
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Possess an entrepreneurial spirit
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Must be in good standing with the school
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Creative mind, with prior successes in driving the creative process
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Functional knowledge of social networking
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Responsible
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Self-motivated
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Lives and represents the Red Bull brand
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Currently studying any discipline at Kasetsart University – Bangkhen Campus, Mahidol University – Salaya Campus, Rangsit University, Srinakharinwirot University – Prasarnmit Campus, Thammasat University – Rangsit Campus
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Thai language and English language
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.