Student Brand Manager - UADE

Job description

Our Student Brand Managers (SBMs) are responsible for building a local face of our global Red Bull brand on their respective university campus. They bring the brand to life by implementing the Red Bull marketing mix and increasing product availability and distribution on their campus. Their main objective is to integrate Red Bull into the student lifestyle through the planning and execution of marketing activities, initiatives and projects that are targeted towards university students.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

·  Location, , Argentina
·  SchedulePart-time
·  OrganisationRed Bull Argentina

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  Represents Red Bull at their university by living and breathing the Red Bull personality traits and company values.

 

·  Spots trends and identifies opportunities to integrate the brand by conducting campus research

 

·  Develops and executes targeted sales and marketing plans to meet the needs of students at their campus

 

·  Collaborates with Off & On Premise Sales to maximize sales and distribution on and around campus

 

·  Establishes and maintains relationships whilst supporting key university bodies and individuals, including key opinion leaders on campus to keep the brand desirable

·  Drives trial, known as seeding the product (in an undercover way) through key moments of need and develop new usage situations for Red Bull by demonstrating the efficacy of the product.

 

·  Leverages relevant World of Red Bull assets on campus

 

·  Ensures a positive and credible Red Bull brand image is delivered amongst the student community by continually activating creative, innovative and daring initiatives (including social tactics)

 

·  Maintains a dynamic mix of projects, activities and event involvement always with social and digital media at the heart of what we do.

 

·  Continually seeks opportunities to develop Red Bull’s brand profile, image and credibility on and around campus within the student market with an entrepreneurial approach

 

·  Creates, maintains and grows the strongest brand on university campuses that students are passionate about and can relate to

 

·  Contributes to the infusion of Red Bull into student life -  a ‘lifestyle choice’ to be continued post university

 

·  Drives the entrepreneurial, innovative and creative implementation of Red Bulls’ marketing mix on campus

 

·  Completes the communication and reporting tasks associated with the SBM role in a timely manner and with accuracy.

 

·  Achieves  set goals and meets all deadlines

 

·  Delivers executional excellence and shows love for the details in all areas of their role

 

Your experience includes:

(proven performance in)

· 
Entrepreneurial mindset

· 
Creative and innovative thinking

· 
Passionate and energetic personality

· 
Strategic thinking with a proven ability to deliver

· 
Strong written and verbal communication

· 
Project Management skills

· 
Thorough knowledge of their university campus and infused in Student life on campus

· 
Friendly, open-minded and approachable

· 
Professional and autonomous

· 

• Available to flexibly work part-time, including evenings and weekends • University student • Work under diverse weather conditions. • Lift/carry a minimum of 1 tray of Red Bull (4kg).

· 

English Fluent
Other opportunities in a similar area
· 

Student Brand Manager - UBA Economicas

· 

Wings Team Member - Buenos Aires

Travel up to:25%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.