Student Brand Manager - St. Francis Xavier University

Job description

Our Student Brand Managers (SBMs) are responsible for building a local face of our global Red Bull brand on their respective university campus. They bring the brand to life by implementing the Red Bull marketing mix and increasing product availability and distribution on their campus. Their main objective is to integrate Red Bull into the student lifestyle through the planning and execution of marketing activities, initiatives and projects that are targeted towards university students.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

·  LocationAntigonish, Nova Scotia, Canada
·  SchedulePart-time
·  OrganisationRed Bull Canada

Areas that play to your strengths

(all the responsibilities we'll trust you with)

·  CAMPUS MISSION 

  Represent Red Bull at their university by living and breathing the Red Bull brand and company values

Infuse Red Bull into the student lifestyle through spotting trends, coordinating projects on campus, and supporting student events

Integrate product and brand with Big Moments unique to campus experiences (i.e. Frosh Week) and select third party events

Develop and maintains relationships and support of key university bodies and individuals

·  PRODUCT AND BRAND EXPERTS

Target new consumers through identifying key moments of need and demonstrating the functionality of the product

Become a credible product and brand expert; know the product ingredients and brand values

Build brand awareness via social media sharing of relevant Red Bull content

·  SALES SUPPORT

Collaborate with local sales team to maximize sales and visibility on and around campus

Identify new distribution opportunities on and around campus

·  MANAGEMENT AND ADMINISTRATION

Submit event and project recaps through brief reports with pictures

Maintain key knowledge of school beverage contracts and top sales opportunities on and around campus

Aid in recruitment and training of potential SBMs

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Desired profile

Your experience includes:

(proven performance in)

· Entrepreneurial mindset with comfort in working as part of a team or independently

· Creative and innovative thinking

· Passionate and energetic personality

· Strategic thinking with a proven ability to deliver

· Strong written and verbal communication

· Project Management skills

· Thorough knowledge of their university campus and infused in Student life on campus

· Friendly, open-minded and approachable

· Professional and autonomous

· Available to flexibly work part-time, including evenings and weekends

· University student AND/OR active involvement in on-campus groups, community-oriented clubs and associations

· Work under diverse weather conditions

· Lift/carry a minimum of 1 tray of Red Bull (9lbs)

· Full time University or College student at specified school

· Fluent in English; and French in Quebec market.
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