Student Brand Manager - Northern Arizona University

Job description

Areas that play to your strengths

(all the responsibilities we'll trust you with)

·  CAMPUS MISSION

Represent Red Bull on campus by living and breathing the Red Bull personality traits and company values

Spot trends and identify opportunities to integrate the brand by conducting campus research

Establish and maintain relationships while supporting key university bodies and individuals, including key opinion leaders on campus to keep the brand desirable

Ensure a positive and credible Red Bull brand image is delivered amongst the student community by continually activating creative, innovative and daring initiatives (including social tactics)

Drive the entrepreneurial, innovative and creative implementation of Red Bull's marketing mix on campus

Create, maintain and grow a strong brand on campus

Contribute to the infusion of Red Bull into student life - a ‘lifestyle choice’ to be continued post university

 

·  PRODUCT AND BRAND SUPPORT

Maintain a dynamic mix of projects, activities and event involvement always with social and digital media at the heart of what we do

Drive trial ("seed" the product) through key moments of need and develop new usage situations for Red Bull by demonstrating the efficacy of the product

Continually seek opportunities to develop Red Bull’s brand profile, image and credibility on and around campus within the student market and with an entrepreneurial approach

Leverage relevant World of Red Bull assets on campus

 

·  SALES SUPPORT

Develop and execute targeted sales and marketing plans to meet the needs of students on campus

Collaborate with Off & On Premise Sales to maximize sales and distribution on and around campus

 

·  MANAGEMENT AND ADMINISTRATION

Complete the communication and reporting tasks associated with the SBM role in a timely manner and with accuracy

Achieve set goals and meet all deadlines

Deliver executional excellence and show love for the details in all areas of the role

Desired profile

Your experience includes:

(proven performance in)

· Proven track record of accomplishments prior to joining Red Bull

· Charismatic and outgoing personality

· Connected with a variety of key influential groups on campus

· Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus

· Social chameleon - have the ability to work with a variety of groups and organizations

· Passionate about the Red Bull brand

· Possess an entrepreneurial spirit

· Must be in good standing with the school

· Creative mind, with prior successes in driving the creative process

· Functional knowledge of social networking

· Responsible

· Self motivated

· Lives and represents the Red Bull brand