Red Bull Student Brand Managers (SBM) are a part of the most dynamic and empowered student ambassador program in the world. Our SBMs are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
· LocationPristina, Pristina, Kosovo
Areas that play to your strengths
(all the responsibilities we'll trust you with)
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· PRODUCT AND BRAND EXPERTS
Have a good understanding of ‘moment of want’ and ‘moment of need’ occasions in the everyday lives of students, driving trial and awareness of Red Bull in these moments.
Be a credible product and brand expert, knowing our product ingredients and brand values
Act as a Red Bull ambassador at all times, always professional & courteous to consumers, campus contacts and authorities
Develop and maintain a working knowledge of Red Bull properties, including both local and global events & athletes
Build brand awareness via targeted social network sharing of relevant Red Bull content.
· BRING THE WORLD OF RED BULL TO LIFE ON CAMPUS
Build our image by bringing to life our events, activate secret hacks, run film screenings and share our properties on social media
Integrate our product and brand with Big Student Moments, unique campus experiences and select third party events
Develop relationships with campus Opinion Leaders to build brand loyalty among a variety of groups on campus
Build relationships with and secure coverage of Red Bull properties via campus media
Have an amazing attitude that helps us win the hearts and minds of students
A work hard play hard attitude – party until the early hours but still make it to that 9am lecture
· SALES SUPPORT
Grow visibility and availability of Red Bull products in key outlets on and around campus.
Visit key outlets to check stock and point of sales displays to ensure perfect distribution and availability on and around campus
Identify distribution opportunities on and around campus, passing these onto local sales team
Regularly participate in meetings with local sales team to align marketing and sales strategies
Your experience includes:
(proven performance in)
Full-time college student, integrated into a collegiate network (2nd or 3rd year of college preferable)
Current driver’s license is essential
Charismatic and outgoing personality, with the ability to work with different groups and organizations
Campus expert on 'behind the scenes' activities (clubs, parties, etc.) and hot spots on and around campus
Connected with a variety of influential groups and individuals on campus
Passionate & knowledgeable about the Red Bull brand
Creative mind with an entrepreneurial spirit
Functional knowledge of social networking
Responsible and self-motivated, with the ability to manage part-time work & studies
albanian and english language
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In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.