On Premise Marketing Manager

Job description

The On Premise Marketing Manager is a national role that will focus on the development and implementation of driving the image of the brand and increasing Red Bull share of mind in the On Premise. The On Premise Marketing Manager will be a strong collaborator, interfacing with all key stakeholders to maximize the impact and leverage of major On Premise image building initiatives. Responsibilities include collecting & sharing best practices, collaboration with the Culture Marketing department, creation of image building events in the On Premise, creating brand presentations, management of agencies, management of accounts, artists and respected opinion leaders connected to projects and overall driving the development of marketing Red Bull in the On Premise. The OPMM trains the On Premise team in all new On Premise marketing tools and added value concepts, ensuring increased availability, visibility and activation of Red Bull at the POS.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Find your own direction

·  LocationCape Town, Western Cape, South Africa
·  ScheduleFull-time
·  OrganisationRed Bull South Africa (PTY) LTD

Areas that play to your strengths

(all the responsibilities we'll trust you with)

·  Communication

Maintain a constant exchange of information and best practices with the national On Premise team

Communicate frequently with the international On Premise team to improve implementation of POS activations and added value activities

Build a strong network with external agencies, key influencers, national decision makers, event organizers and the local scene in search for new collaboration opportunities

·  Events & Festivals

Joint responsibility, together with the Musketeers, for executing marketing activities and POS activations in line with the international strategy at Red Bull events, festivals and 3rd party events

Responsible for national event execution and actively networking duties

Support the On Premise team with organization and execution of customer incentives

·  Key Priorities

Responsible for executing and adapting the international marketing guidelines according to the market needs.

Delivery of memorable Red Bull experiences that drive word of mouth and brand passion throughout the On Premise

Development of national On Premise marketing activities in alignment with the international On Premise department

Support of the Musketeers to implement tools & concepts to national key accounts

Responsible for allocation of POS tools and for monitoring the correct placements

Responsible for the creation, coordination and approval of tailor-made installations

Support the Musketeer team in executing the High 5 Concept (Pure Consumption Activation, Menu card entries …)

·  Administration

Efficient allocation of the On Premise marketing budget according to the business plan

Draft a national On Premise marketing business plan according to international guidelines

Track, record and evaluate all results of implemented marketing activities

Active compilation of national and international On Premise learnings and showcases

·  Market research

Efficient allocation of the On Premise marketing budget according to the business plan

Draft a national On Premise marketing business plan according to international guidelines

Track, record and evaluate all results of implemented marketing activities

Active compilation of national and international On Premise learnings and showcases

·  Art of Musketeering

Ensure in-depth knowledge of all national and international marketing activities, tools, concepts, and general guidelines.

Conduct trainings and continuously coach to secure a high level of understanding and knowledge how to implement it into the market

Constant updates towards the On premise team regarding the international On Premise guidelines

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Desired profile

Your experience includes:

(proven performance in)

· Minimum 3 years of Marketing & or Sales experience

· Strong planning and project management competencies

· In-depth knowledge of the on-premise & culture marketing

· EDV (Word, Excel, Power Point, etc.)

· Ability to cultivate team environment

· University – Bachelor’s degree preferred

· Fluent in English
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