Musketeer (with Distribution Partner)

Job description

The Musketeers represent Red Bull in their area, gaining the customers confidence, securing the availability and visibility of Red Bull at POS and being responsible of the continuous volume growth. The Musketeers will constantly detect business opportunities and trends in their area, build up a strong network of decision makers, possessing strong negotiation skills, and fostering a solution-oriented mindset. Unitra Mets is the Distribution Partner for Red Bull in the UAE.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 5 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Find your own direction

·  LocationDubai, Dubai, United Arab Emirates
·  ScheduleFull-time
·  OrganisationRed Bull UAE

Areas that play to your strengths

(all the responsibilities we'll trust you with)

·  “Living” the Red Bull On Premise culture

Assume and live the Red Bull OP Culture. Creation of “kindred spirits”

Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties

Live and breathe the nightlife environment

Engage key consumers through innovative activation that differentiates Red Bull from other drinks.

Take responsibility for personal development and development as a Musketeer

·  Communication

On premise Know-how and Red Bull culture transfer to our customers

Permanent teamwork with other Musketeers and communication with his Regional Manager

Develop relative industry relationships (Dj`s, Promoters, Endemic Magazines, etc.) that results in business building initiatives

·  Event Activation

Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money

Attendance on key 3rd party and Red Bull events

Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations

·  Territory Management

Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution

Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory

Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning

Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently

Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution

Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing

·  Administration

Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …)

Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value

Fulfilment of report dead lines

Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools

·  Market research

Observation and reports of competitor activities

Active search of new opportunities for the Business in the region

Identification of EPC outlets

·  On Premise Marketing

Putting the On Premise marketing strategy into practice

Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines

Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers

·  Key Priorities

Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly

High 5 Execution:

Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage

Perfect Visibility: Stages perfect visibility in order to optimize sales

Consumption Activation: Sells in appropriate consumption activation tools and communication pieces

Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines

Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Desired profile

Your experience includes:

(proven performance in)

· Preferred: 2+ years experience in a sales position with a strong track record of success

· Outstanding local market knowledge, contacts and experience in “the scene”

· Good communication skills, ability to manage and cultivate good relationships

· Negotiation and Objection Handling skills. Has a basic understanding of commercial maths

· Business and scene savvy, committed, passionate and able to live late night lifestyle

· Must be proficient in EDV (Word, Excel, Power Point, etc.)

· Solution oriented and “Do-it-now” attitude

· Strong Personality, Presence, Strong Work Ethic, Style, Persistent, Reliable, Self Aware, Sociable, Flexible Availability, Self-motivated, ambitious

· Able to manage time and workload to optimise effectiveness and efficiency

· Middle / Sales studies

· Fluent in written and spoken English

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