Local On Premise Manager (With Distribution Partner)

Job description

Euromarketing company is the distribution partner for Red Bull in Maldives. Musketeer with leadership potential (= Local On Premise Manager) develops, trains and coaches 1 Musketeer in the vicinity whilst keeping its own region without reduction of size of territory and number of outlets. It’s the first leadership task for a Musketeer with potential creating a worldwide pool of future regional and national On Premise Managers.

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·  “Living” the Red Bull On Premise culture

Assume and live the Red Bull OP Culture. Creation of “kindred spirits”

Being Brand ambassador in front the Musketeers and the On Premise network

Monitoring Image Standards within the Musketeer Team regarding the brand premium values of Red Bull

·  Communication

Fluent communication and Know-how exchange with his/her Musketeer (Daily morning call procedure and minimum 1 day in the field together with the Musketeer) and the Regional On Premise Manager

Permanent teamwork with other Local On Premise Managers

·  Event Activation

Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money

Attendance on key 3rd party and Red Bull events

Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations

·  Territory Management

Operational responsibility for the assigned Musketeer

Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution

Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory

Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning

Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently

Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution

Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing

·  Administration

LOPM gets full insight in coached Musketeer's region (Data, Contracts, etc…)

Keeping records of all Musketeer activities in the region. Fulfilment of reports dead lines.

Compile and reports of competitors activity in the region

Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …)

Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value

Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools

·  On Premise Marketing

Putting the On Premise marketing strategy into practice

Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines

Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers

·  Key Priorities

Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly

·  High 5 Execution

Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage

Perfect Visibility: Stages perfect visibility in order to optimize sales

Consumption Activation: Sells in appropriate consumption activation tools and communication pieces.

Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines

Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink

·  Art of Musketeering

Coaching and training of Musketeer on the Job based on observed strengths and opportunities (Daily morning call procedure). Spends a minimum of one day a week in the field with his/her Musketeer

Responsible for making Art of Musketeering 2nd nature

·  Market research

Observation and reports of competitor activities

Active search of new opportunities for the Business in the region

Identification of EPC outlets

A tua experiência inclui:

(experiência comprovada em:)

• Minimum 2 years experience in local HoReCa with a proven track record of success

• Good communication skills, ability to manage and cultivate good relationships

• Good practical knowledge of how to conduct trainings

• Has a basic understanding of commercial maths

• Business and scene savvy, committed, passionate and able to live late night lifestyle

• Must be proficient in EDV (Word, Excel, Power Point, etc.)

• Solution oriented and “Do-it-now” attitude

• Strong Personality, Presence, Strong Work Ethic, Style, Persistent, Reliable, Self Aware, Sociable, Flexible Availability, Self-motivated, ambitious

• Able to manage time and workload to optimise effectiveness and efficiency