Festival Activator Intern

Job description

Festival Activator Intern

Sales

The Festival Activator’s role is to deliver our on premise priorities on a festival site. This will mainly include: bar production, ensuring that Red Bull has presence in all touch points onsite at festivals outlined by the line manager (bars, food outlets, artist areas), deliver Sampling objectives onsite, and reporting and evaluating festival activity. Apply as soon as possible, all positions will close on 31st March.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 5 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

· LocationLondon, England, United Kingdom
· SchedulePart-time
· OrganisationRed Bull Company Ltd.

Areas that play to your strengths

(all the responsibilities we'll trust you with)

· BAR ACTIVATION

Responsible for delivering Red Bull coolers to festival bars, setting up coolers and taking pictures of set up.

Responsible for placing price points on all festival bars.

Staff Engagement – Training all bar staff on festival sites on Serve.

Test purchasing at bars over weekend and giving incentive prizes to bar staff.

Ensure all bars have no out of stocks – assist with refilling coolers where necessary.

· ADDITIONAL TOUCH POINTS

Ensure Red Bull is available at all additional selling points on festival sites.

Ensure agreements are kept to regarding competitor products around festival site.

Look for additional selling points – ie campsites.

Distribute price point posters to all additional selling points.

Picture it – capture all in pictures.

· TRIAL

Give wings to festival bar staff, security staff and artists with cold cans of Red Bull

Distribute artist dressing room coolers and stage coolers.

Responsible for keeping all artist/stage coolers stocked for the entire event.

Where applicable, assist the Wings team in sampling missions on festival sites.

· EVALUATION

High res pictures to be taken of all activation and ‘can in hand‘ shots.

Responsible for reporting back on festivals with pictures and learnings from each event – this will be in the form of a Powerpoint after each event.


In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Desired profile

Your experience includes:

(proven performance in)

· A passion for the world of Red Bull.

· Proactive with an entrepreneurial spirit

· Passionately supportive to the wider team

· Professional approach at all times

· A confident and outgoing approach to life

· A bubbly, fun and enduring personality

· Highly organised and prepared

· A hands on approach to work

· You would be working between 30-45 days over the summer time, in line with the festivals you are assigned.

· You will be activating existing festival plans – across trade.

· You are likely to work random hours – must be able to work hard (as well as play hard)

· It is a very physical job- so you need to be able to do some heavy lifting!

· You will be given a mobile phone allowance - you will also need to have your own laptop which you could use on the road and preferably your own car (but this isn’t essential)

· A full clean drivers license is preferred (but isn’t essential)

· You will be able to commit to a full summer of work from the end of May to the middle of September.

· 

Studying for an undergraduate degree

· 

Fluent in English, other language skills an advantage
Other opportunities in a similar area
· 

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