Distribution Partner Manager

Job description

The Distribution Partner Managers (DPM) is supposed to manage and develop Red Bull business by building brand/size distribution and in-store marketing impact to maximise potential off-take in a defined geographical Distributor area. The DPM will deal mainly with distributors, as well as priority national & local accounts in Retail, Impulse and On Premise. The purpose is to establish a relationship to implement the sales fundamentals, which drive our business. He is responsible for financial sales, trade sales of the respective distributors/towns assigned to him. The DPM is responsible for recruitment, training & development of frontline field force both 3rd party and that of the Distributor.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Find your own direction

·  LocationHyderabad, , India
·  ScheduleFull-time
·  OrganisationRed Bull India

Areas that play to your strengths

(all the responsibilities we'll trust you with)

·  Financial & Trade Sales Targets

Responsibility for Financial & Trade Sales targets fulfilment for all Distributors, towns & Specified geography. Set up a business and personnel relationship with distributors in order to ensure the long-term success of Red Bull strategies. Implement & Align the sales fundamentals (Distribution, Prices, Placements, POSM, Promotions, etc.) with distributor & customer. Measure these fundamentals and adapt them to maximise growth potential.

·  Distributor Management

The DPM is responsible for Distributor Claims, Inventory management, Warehouse hygiene, Automation, Reporting any development at the distributor end related to the category.

Ensure all relevant outlets within a specific geography are serviced, merchandised by distributors each month as per agreed sales plan across channels. Develop, Implement coverage optimisation plan as per the company guidelines. Ensure right pricing across store formats and channel.

Execute planned Programs, Promotional & merchandise across customers across channels in the specified geography by guiding and motivating the frontline team across Distributors. Drive incentive programs.

Continuously develop and review guidelines to track & measure objectives on distribution, shelving, merchandising, and pricing in each outlet, city and area in total.

Manage Distributor inventory to prevent loss of sale on account of non-availability of stocks by effectively and efficiently working with Distributor, Warehouse & regional logistic team as per company specified standards.

Maintain hygiene at the Distributor warehouse as per regulatory and company specified norms. Timely submission of distributor claims along with proper company approved supporting. Resolving Distributor queries if any by co-ordinating with regional finance.

·  Talent Management

Recruitment, Training & Development of frontline field force (3rd Party, Distributors) in his area. Develop, propose, execute & review incentivisation program for the on key deliverables.

·  Cross Functional Management

Plan & Execute key marketing aligned activations for the specified geography, Customer in line with set company objective. Align with Field marketing team on Sales drives, Event sales and activations across channels.

Drive alternate channel objective for the geography by getting the distributor and frontline team aligned to the channel requirements.

Maintain relationship with top accounts across channels eg: Perfect Store, Bull Bars, Contracted accounts and Wholesale to help drive business objectives.

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Desired profile

Your experience includes:

(proven performance in)

· Must have a bachelor's degree in any disclipine. FMCG sales experience requiredin 2-3 years.

· Must have experience of handling distributors and frontline field force. Experience across channels is an added benefit.

· Bachelor's degree in any discipline

· Hindi, English & local language of area will be an added advantage
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· Distribution Partner Manager