Digital Advertising & E-Commerce Specialist

Job description

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  Channel Management

Maximizes sales net of ad spend generated through relevant (paid) channels. More specifically: Manages performance of Paid Search, Shopping Comparison Engines, Affiliate programs, Retargeting Channels and owned sites.

Responsibilities include reporting, tools and processes needed to best run these channels

Prioritizes based on which deliver the best return; tenaciously chase solutions and share results

 

·  Analytics

Tracks and grows sales, monitors trend and provides regular sales data reports

Key consumer / user of Google Analytics to improve reporting, event tracking and insights originating in Google Analytics

 

·  Digital Strategy

Develops and delivers a yearly national digital program/business plan in line with the overall strategy and sets clear targets to evaluate the success of digital marketing & e-commerce activities

Constantly identifies, analyzes and aligns the latest digital media trends and emerging technologies, seeking out new opportunities and applying them to the strategy

Keeps up to date with current, online product development trends

Develops and executes shop marketing and integrated promotional strategy

Desired profile

Your experience includes:

(proven performance in)

· 
3 years work experience preferably as a Digital Media or E-Commerce Specialist 

· 
Experience and an excellent eye for detail in web and digital media.

· 
Excellent understanding of local/International digital landscape in regards to websites/competitors, social networks and mobile apps/sites.

· 
Knowhow/passion on coffee is a plus

· 
An excellent understanding of how to communicate with different audiences and strong verbal and

· 
Written communication skills, including the ability to negotiate, influence and build rapport at all levels, and to explain complex issues

· 
Excellent organisational and project planning/management skills coupled with the ability to work in a self-directed manner

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Experience in budgeting and basic financial reporting

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Ability to work and build relationships with a range of partners, stakeholders and external contractors

· 
Highly efficient and effective project management and organisational skills