Culture Marketing Manager

Job description

The Culture Marketing Manager (CMM) drives the development and execution of regional culture-focused marketing initiatives (e.g. music, art, dance, fashion, film and social innovation initiatives). Through events, artists, and influencers, the CMM builds local and regional brand affinity while paying into Red Bull’s global strategies.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

·  LocationNew York, New York, United States
·  ScheduleFull-time
·  OrganisationRed Bull North America

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  Artists & Influencers

Identify and nurture relationships with regional artists and influencers to amplify our existing culture initiatives, programs, and platforms

Identify locally relevant artists’ stories and help create opportunities with the Business Unit (BU) team to amplify their reach within and beyond the region

Establish a rich network in regional culture and media scenes to maintain awareness of emerging trends and opinions leaders

 

·  Event Initiatives & Projects

Lead the project management and execution of local Red Bull Culture Marketing event properties and their BTL activation plans in market

Lead Red Bull brand activation strategy at supported 3 rd  party culture events within the region

Support the BU team with executing global Red Bull owned events and take ownership of their regional BTL activations through regional cross functional leadership

Support the BU team with executing artist projects and culture events

 

 

·  Collaboration & Discovery

Lead and/or partner with region team (sales, event logistics, and marketing) to ensure quality planning and execution of all Red Bull owned and supported Culture Marketing events in the region

Influence and contribute to the annual Culture Marketing Business Plan

Identify regional and local scenes that significantly influence brand image with our target consumers

Identify branded and non-branded culture content and stories for our owned and shared media channels

Support the Activation & Communications team to achieve optimal media outcome

 

·  People Management

Find and hire the right people to drive regional Culture Marketing initiatives

Manage direct reports towards annual regional business objectives

Enable a high-performing culture by focusing on individual, strengths-based development

Identify and train high potential employees for succession opportunities

Provide direct, consistent, and productive feedback in order to maintain quality performance

Create and maintain a culture that rewards relentless effort and exceptional execution in line with Red Bull’s values

Your experience includes:

(proven performance in)

· 
3+ years of experience in Marketing, preferably with a focus on music, artists, and consumers 

· 
An understanding of traditional and non-traditional brand marketing strategies

· 
Event production, preferably for live music events

· 
A knowledge of and a knack for identifying a wide variety of culture trends and scenes on a regional and national level 

· 
Management of collaborative projects from ideation through planning and execution

· 
Large budget management

· 
An understanding and working knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape

· 
A strong ability write, present, and share ideas articulately  

· 
A history of coaching, leading, and influencing in order to foster a collaborative and creative environment

· 

Bachelor's Degree strongly preferred.

· 

Fluent in English, additional language skills an advantage
Other opportunities in a similar area
· 

Event Marketing Manager

Travel up to:25%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.