To drive Total Soft Drinks and Energy category sales with strategic On The Go customers through externally-facing, practical Category Management initiatives and customer understanding. To be a Category Captain, a trusted advisor and seen as the Energy Expert.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
Find your own direction
· LocationLondon, England, United Kingdom
· OrganisationRed Bull Company Ltd.
Areas that play to your strengths
(all the responsibilities we'll trust you with)
Expand allCollapse All
· Insights and Analysis
Providing data-driven insights, analyses and recommendations to strategic customers that optimise long-term category growth by positively shaping strategy on range & distribution, space & merchandising, availability, pricing & promotions
Providing insights, analyses and recommendations to NAM’s, Channel Manager and to the Category Development Manager that helps to optimise Red Bull performance
· Building relationships
Developing effective, credible relationships within strategic customers with buyers, Category Merchandising Manager, Category Marketing Manager
· Vision and Strategy
Aligning all activities and plans with the Red Bull Category Vision & Fundamentals and Strategic Growth Drivers
Designing, implementing and measuring trials that test category building innovation on any of the above areas with strategic customers
Delivering channel-wide initiatives that help to deliver Red Bull Commercial Strategic objectives
Your experience includes:
(proven performance in)
Ideally at least 2 years Category experience (or sales) working on a strong FMCG consumer brand – customer facing experience essential
Use of consumer, shopper, market data and planogram software (Spaceman)
Fundamental grasp of retail and store operations and the shopper psychology
None - we are more interested in your experience
Fluent in English
Other opportunities in a similar area
On Premise Brand & Sales Ambassador – Musketeer (London, Midlands, South England, North England or Scotland)
On Trade Account Executive - Monsoon Valley Wine (FTC)
Regional Account Executive - London and South East
Travel up to:25%
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.