Category Manager - RedBull - City of London - Wizbii

Category Manager

  • By RedBull
  • City of London (United Kingdom)
  • Business / Sales

Job description

To drive Total Soft Drinks and Energy category sales with strategic On The Go customers through externally-facing, practical Category Management initiatives and customer understanding. To be a Category Captain, a trusted advisor and seen as the Energy Expert.


In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Find your own direction

·  LocationLondon, England, United Kingdom
·  ScheduleFull-time
·  OrganisationRed Bull Company Ltd.

Areas that play to your strengths

(all the responsibilities we'll trust you with)

Expand allCollapse All
·  Insights and Analysis

Providing data-driven insights, analyses and recommendations to strategic customers that optimise long-term category growth by positively shaping strategy on range & distribution, space & merchandising, availability, pricing & promotions

Providing insights, analyses and recommendations to NAM’s, Channel Manager and to the Category Development Manager that helps to optimise Red Bull performance




·  Building relationships

Developing effective, credible relationships within strategic customers with buyers, Category Merchandising Manager, Category Marketing Manager


·  Vision and Strategy

Aligning all activities and plans with the Red Bull Category Vision & Fundamentals and Strategic Growth Drivers

Designing, implementing and measuring trials that test category building innovation on any of the above areas with strategic customers

Delivering channel-wide initiatives that help to deliver Red Bull Commercial Strategic objectives


Your experience includes:

(proven performance in)

Ideally at least 2 years Category experience (or sales) working on a strong FMCG consumer brand – customer facing experience essential

Use of consumer, shopper, market data and planogram software (Spaceman)

Fundamental grasp of retail and store operations and the shopper psychology


None - we are more interested in your experience


Fluent in English
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Travel up to:25%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

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