Assistant Brand Manager / Brand Specialist - Contractor

Job description

The Brand Specialist works closely with the Brand Manager on the day-to-day “brand operations” in the fields of research, advertising, branding, creative development, new products and packaging initiatives and brand projects. Together with the Brand Manager they are the “guardians of the brand”, ensuring that the brand is portrayed correctly in the marketplace while understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

·  LocationAuckland, Auckland Region, New Zealand
·  ScheduleFull-time
·  OrganisationRed Bull New Zealand

Areas that play to your strengths

(all the responsibilities we'll trust you with)

·  CONSUMER INSIGHTS AND MARKET RESEARCH

- Supports the Brand Manager in turning data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans. When focusing on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media

·  BRAND MANAGEMENT

- Leads and contributes the “brand part” of projects of marketing peers as well as provides input and guidance to on/off premise and trade marketing where relevant

- Works closely with the Brand Manager to collate and share learnings, best practices, align plans, share latest updates & insights with relevant stakeholders within the business

- Instigates & participates in creative sessions to develop tactics & assess best practice case studies

- Always has the “consumer” and “brand” eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity

- Responds to consumer requests for sponsorship, product and or any other brand related queries

- Leads and manages the suite of branded equipment, ensuring the stock is up to date and distributed fairly around the regions, and that the booking and management of this is efficient

- Supports the Brand Manager with day-to-day administration tasks such as invoicing, post campaign reports, and internal communications   

·  ADVERTISING AND CREATIVE

- Supports the Brand Manager in creating branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions

- Helps to develop and implement the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind

- Supports the Brand Manager with controlling creative and media agencies to ensure strong working relationships, efficiency in campaign delivery and world class creative & media output

- Supports the Brand Manager with managing the media agency with prudence, to ensure a best possible value-for-money advertising plan

- Annually reviews media planning and buying with the agency together with the Brand Manager.

·  PRODUCT AND PACKAGING INNOVATION

- Supports the Brand Manager to lead and manage solid product launches together with sales, finance and other marketing functions

- Understands which packaging solution addresses country-specific needs, as well as manages and/or assists with the launch proposal documents

- Collects all learnings to share locally and with International HQ

·  BUSINESS PLANNING AND BUDGET

- Supports the marketing team to develop and implement the annual business plan

- Prepares, together with the Brand Manager, relevant consumer and market specific insights as well as other tools to help the wider business develop relevant and actionable plans


In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Desired profile

Your experience includes:

(proven performance in)

· University Degree

· FMCG brand marketing skills, knowledge and experience

· Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context

· Generates consumer insights and translates them in to successful brand initiatives

· Implements the business strategy successfully, while managing associated changes and people processes

· Strong analytical ability and commercial acumen to understand financial statements and market trends

· Effective negotiation and interpersonal skills

· High standard of integrity with a passion for the brand and commitment to Red Bull values

· An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’

· Ability to focus and follow through on priorities and deliver quality results

· Knowledge of digital and social advertising in New Zealand is preferred

· Degree

· English

Last year we sold 6 billion cans